An Intensive 10-day Training Course
Facilitating Change through Effective Communications
Transforming your Corporate Communication Toolbox
Course Introduction
This training Course on Guiding Change Through Corporate Communications Course provides an opportunity for the Communications Practitioner to re-calibrate and define a different path towards achieving effective corporate communications in a world of rapid change. It forces a rethink of how to align purpose with outcome using the myriad channels available in this connected world.
Module One, Mastering Corporate Communications is designed to renew the Practitioner’s tool kit and upgrade the range of skills needed to win the communications battle. The worlds of Public Relations, Corporate Communications and Marketing have collided to create new and different operating norms with new rules and roles. It is therefore imperative that practitioners in the communications space rethink their approach to Public Relations, Corporate Communications and Marketing.
Module Two, Corporate Communications Redefined! will help practitioners align communications strategy to organizational imperatives and move from focussing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.
The highlights of the 10-day Oxford Management Centre training course are as follows:
- The New Rules of Marketing and Communications
- The Use of Social Media to Reach Specific Target Audiences
- How to Create Content that Sticks?
- Aligning Communications and Organizational Goals
- Identifying and Strengthening Internal Gaps
- Measurement and Evaluation
- Designing the Next Iteration
The training Course is split into two modules:
MODULE I - Mastering Corporate Communications
MODULE II -Corporate Communications Redefined
Each module is structured and can be taken as a stand-alone training course; however, delegates will maximise their benefits by taking Module 1 and 2 back-to-back as a two-weeks training course.
Objectives
The objectives of this training program are:
- To provide participants with the tools to align audiences with media and messages
- To help participants seamlessly merge traditional and new media strategies and tactics
- To sharpen the focus on Strategic Communications as a corporate enabler
- To help participants tweak their “Big Picture” strategies.
- To help participants re-position their Future Strategy and Implementation
Training Methodology
It is widely accepted that adult learners move from being subject centred to being problem centred. As a result, the methodologies to be utilized in this intervention will include: lecturettes; case studies via written submissions, podcasts or video; role plays; journaling and reflective reports.
Activities will also be biased towards experimentation and analyses of live cases and therefore rely heavily on activity based group work. A key component of this learning experience will be the sharing of experiences to highlight the collective knowledge of the room.
Organisational Impact
- Practitioners who can maximize communication spend using convergence as the methodology
- Practitioners who can drive communication targeting strategies
- Richer access to social media and traditional content
- Strengthened internal and external alignment between strategy and communications
- Improved ability to micro target your communications
- Achieve a greater understanding of measurable outcomes
- Improved decision making
- Expanded network of communication professionals with whom the company may associate
Personal Impact
- Greater understanding of the use of convergence as new communication strategy
- Improved ability to target specific audiences and assess outcomes
- Greater understanding of how to improve social media presence
- Improved level of confidence to “break-in” to Media outlets
- Greater understanding of how to align Strategic Communications to corporate objectives
- Greater comfort with Measurement and Evaluation as a corporate tool
- Improved understanding of how to target specific audiences and assess outcomes
- Improved ability to take advantage of cross functional communications objectives
Who Should Attend?
This Oxford training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:
- Public Relations / Public Affairs / Marketing Officers &or Managers
- Corporate Communications Practitioners &or Managers &or Team Leads
- Communications Champions / Activators
Course Outline
Module 1: Module One - Mastering Corporate Communications: Implementing New Rules of Communications
Day One
The New Rules of Marketing and Communications
- New Rules or Old Wine in a New Bottle
- The Online World as a New Space
- Public Relations, Communications and Marketing in Today’s World
- Convergence of Publications and Marketing
- Retraining for a New Order
Day Two
Audience Centred Stakeholder Mapping
- Empathy and Audiences
- The New Consumption Ethos
- Connecting with Stakeholders
- Personalizing Your Messages
- Leading Your Audience
Day Three
Convergence of Social and Traditional Media
- Segmenting Your Offering
- Encouraging the Evangelist to Tell Your Story
- Bloggers and Blogging
- Is Podcasting for You!
- Pictures as Stories
Day Four
Create Content that Sticks
- The Pillars of your Content
- Deciding your Look and Feel
- Simplifying Videography
- Podcasting as Marketing
- Image Convergence
Day Five
Writing with the Audience and Medium in Mind
- Thinking and Writing in sound bites
- Website Writing
- Audience as Bloggers
- News Rules, New Approaches, New Outcomes
Module 2: Module Two: Corporate Communications Redefined: The Dance between Corporate and Strategic Communications
Day Six
Aligning Communications and Organizational Strategy
- What’s our WHY?
- Issues, Risks & Crisis Evaluation
- The Competitive Environment
- Integrating the Communications Spend
- Alignment of the Communications Strategy
Day Seven
Identifying and Strengthening Internal Gaps
- Rethinking the Internal Mandate
- Reducing the Gaps
- Cross Cutting Implementation Strategies
- The Communications Plan
- Taking Stock of Performance
Day Eight
Implementation Strategy
- Developing the Master Plan
- Matching Scenarios to Audiences
- Prototyping the Solutions
- The Socializing Process
- Audience Centred Engagement Strategies
Day Nine
Measurement and Evaluation
- Identifying the Needles to Move
- Back of the Envelope Evaluation
- Deep Dive Evaluation
- Strategy Driven by Feedback
- Assessing the Impact
Day Ten
Designing the Next Iteration
- Developing the Message Strategy
- Identifying an Adoption Strategy
- Aligning with Change Makers
- Building in Flexibility
- Key Take Aways
Certificate
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
