An Interactive 10-Day Training Course

Facilitating Change through Effective Communications

Transforming your Corporate Communication Toolbox

NASBA

Course Introduction

This Facilitating Change through Effective Communications training course provides an opportunity for the Communications Practitioner to re-calibrate and define a different path towards achieving effective corporate communications in a world of rapid change. It forces a rethink of how to align purpose with outcome using the myriad channels available in this connected world.

Module One, Mastering Corporate Communications  is designed to renew the Practitioner’s tool kit and upgrade the range of skills needed to win the communications battle. The worlds of Public Relations, Corporate Communications and Marketing have collided to create new and different operating norms with new rules and roles.  It is therefore imperative that practitioners in the communications space rethink their approach to Public Relations, Corporate Communications and Marketing.

Module Two, Corporate Communications Redefined! will help practitioners align communications strategy to organizational imperatives and move from focussing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.

The highlights of the training course are as follows:

  • The New Rules of Marketing and Communications
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that Sticks?
  • Aligning Communications and Organizational Goals
  • Identifying and Strengthening Internal Gaps
  • Measurement and Evaluation
  • Designing the Next Iteration

Modules

This training course is split into the following modules:

Module I - Mastering Corporate Communications

Module II - Corporate Communications Redefined

Objectives

The objectives of this Facilitating Change through Effective Communications training course are:

  • To provide participants with the tools to align audiences with media and messages
  • To help participants seamlessly merge traditional and new media strategies and tactics
  • To sharpen the focus on Strategic Communications as a corporate enabler
  • To help participants tweak their Big Picture strategies.
  • To help participants re-position their Future Strategy and Implementation

Training Methodology

It is widely accepted that adult learners move from being subject centred to being problem centred.  As a result, the methodologies to be utilized in this intervention will include:  lecturettes; case studies via written submissions, podcasts or video; role plays; journaling and reflective reports.

Activities will also be biased towards experimentation and analyses of live cases and therefore rely heavily on activity based group work.  A key component of this learning experience will be the sharing of experiences to highlight the collective knowledge of the room.

Organisational Impact

  • Practitioners who can maximize communication spend using convergence as the methodology
  • Practitioners who can drive communication targeting strategies
  • Richer access to social media and traditional content
  • Strengthened internal and external alignment between strategy and communications
  • Improved ability to micro target your communications
  • Achieve a greater understanding of measurable outcomes
  • Improved decision making
  • Expanded network of communication professionals with whom the company may associate

Personal Impact

  • Greater understanding of the use of convergence as new communication strategy
  • Improved ability to target specific audiences and assess outcomes
  • Greater understanding of how to improve social media presence
  • Improved level of confidence to break-in to Media outlets
  • Greater understanding of how to align Strategic Communications to corporate objectives
  • Greater comfort with Measurement and Evaluation as a corporate tool
  • Improved understanding of how to target specific audiences and assess outcomes
  • Improved ability to take advantage of cross functional communications objectives

Who Should Attend?

This Oxford Management Centre Facilitating Change through Effective Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

  • Public Relations / Public Affairs / Marketing Officers &or Managers
  • Corporate Communications Practitioners &or Managers &or Team Leads
  • Communications Champions / Activators

Course Outline

Module I: Mastering Corporate Communications

Day 1

The New Rules of Marketing and Communications

  • The Digital Revolution and Today’s Media Environment
  • The Revolution in Consumer Behavior
  • The Psychology of Persuasion
  • Public Relations, Communications and Marketing Trends
  • Key Skills for Communicators and Marketers
  • A Problem-solving Approach to Communications
Day 2

Stakeholders, Segmentation and Personas

  • Stakeholder Analysis and Mapping
  • Segmenting Your Audiences
  • Creating Audience Personas
  • Connecting with Stakeholders – multi-channel communications
  • Personalisation
  • Communications and Customer Journeys
Day 3

Convergence of Social and Traditional Media

  • Influencer Marketing
  • Champions and Opinion Formers
  • Thought Leadership and Blogging
  • Search Engine Marketing
  • Use Experience
  • Integrated Media Relations
Day 4

Creating Content that Works

  • Creating a Message House
  • Storytelling and Identity
  • Corporate Identity, Tone, and Style
  • Content Calendars and Evergreen Content
  • Videography and Viral Content
  • Podcasting as Marketing
Day 5

Evaluation, Analysis, Planning and Strategy 

  • Output - Out-take and Outcomes - a systematic approach to evaluation
  • The Planning Cycle
  • Evidence-based Analysis
  • The Placemat Approach to Strategy
  • Planning and Corporate Strategy
  • SMART Objectives and KPIs

Module II: Corporate Communications Redefined

Day 6

Aligning Communications and Organisational Strategy

  • What’s our WHY?
  • Issues, Risks & Crisis Evaluation
  • The Competitive Environment
  • Integrating the Communications Spend
  • Alignment of the Communications Strategy
Day 7

Identifying and Strengthening Internal Gaps

  • Rethinking the Internal Mandate
  • Reducing the Gaps
  • Cross Cutting Implementation Strategies
  • The Communications Plan
  • Taking Stock of Performance        
Day 8

Implementation Strategy

  • Developing the Master Plan
  • Matching Scenarios to Audiences
  • Prototyping the Solutions
  • The Socialising Process
  • Audience Centred Engagement Strategies
Day 9

Measurement and Evaluation

  • Identifying the Needles to Move
  • Back of the Envelope Evaluation
  • Deep Dive Evaluation
  • Strategy Driven by Feedback
  • Assessing the Impact
Day 10

Designing the Next Iteration

  • Developing the Message Strategy
  • Identifying an Adoption Strategy
  • Aligning with Change Makers
  • Building in Flexibility
  • Key Take Aways

Certificate

On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates

Accreditation

NASBA

In association with

GLOMACS Training & Consultancy
GLOMACS Training & Consultancy
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Facilitating Change through Effective Communications
Duration
10 Days
Format
Classroom
Language
English
Certificate
Yes
Choose the date and location that suits you:
Classroom Sessions
London
06 - 17 Jul 2026
Fee: $ 11,900
Book your place
Amsterdam
12 - 23 Oct 2026
Fee: $ 11,900
Book your place
London
07 - 18 Dec 2026
Fee: $ 11,900
Book your place
London
05 - 16 Jul 2027
Fee: $ 11,900
Book your place
Amsterdam
11 - 22 Oct 2027
Fee: $ 11,900
Book your place
London
06 - 17 Dec 2027
Fee: $ 11,900
Book your place

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FREQUENTLY ASKED QUESTIONS

Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:

Yes, Oxford Management Centre is accredited by the following professional bodies;

National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.

Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com

Note: Discounts are not applicable with any other special offer that may be available.

All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.

Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.

There are 2 easy ways to register:

  • Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
  • E-mail: Send your details to info@oxford-management.com

We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.

For more information request, email info@oxford-management.com or call +971 50 985 0174.

The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.

While, online training fees cover the course presentation and digital documentation and relevant materials.

The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.

Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.

Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.

Upon receipt of your registration form, we will send you the following by e-mail:

  • Registration Confirmation
  • Invoice/Receipt (where appropriate)

If you register online you will receive an e-mail within 24 hours confirming your registration.

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