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The Difference Between OKR and KPI
In today’s fast-paced and competitive business landscape, organisations constantly seek innovative ways to drive performance, align teams, an...
Building a Stronger Workforce
The Importance of Corporate Wellness and Resilience Courses In today’s fast-paced corporate world, it’s becoming increasingly important...
Risk Mastery: Unleashing the Secrets of Effective Risk Management
Risk management is a crucial process that organizations undertake to identify, assess, and mitigate potential risks that could impact their operati...
3 Reasons Sustainable Investing is Crucial for a Brighter Future
Sustainable investment, also known as Socially Responsible Investing (SRI) or Environmental, Social, and Governance (ESG), has gained significant a...
Unlocking Innovation
A Guide for Entrepreneurs to Create and Launch Breakthrough Products Innovation is the lifeblood of any successful business. For entrepreneurs, gen...
Market Segments and Positioning (Part 4)
Market Segments Marketing is a relatively new discipline, emerging in the early 1900s in the University of Illinois and University of Pennsylvania...
An Overview of Brand Values and Associations (Part 3)
What are Brand Values? As mentioned in previous article, brand values represent what the brand stands for, for example luxurious, innovative, rel...
Brand Architecture and Equity (Part 2)
Brand Architecture Think about why we need architects – large commercial buildings are complicated and have to be designed carefully so that the...
An Overview of Strategic Brand Management (Part 1)
What is Brand Management? Most people will be familiar with the term ‘brand management’, thinking of companies such as Apple®, one of the mos...
Formulating Strategy in a Difficult Business Environment
Firms often build their strategic plans using an annual cycle, mapping to the financial cycle, meaning that they have to issue top down objective...
