An Intensive 5-day Training Course
Corporate Communications Redefined
The Dance between Corporate and Strategic Communications
Course Introduction
This “Corporate Communications Redefined” is designed to help practitioners align communications strategy to organisational imperatives and move from focussing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognising the importance of corporate communications in delivering on corporate objectives.
Additionally, it will demonstrate the importance of Measurement and Evaluation as key starting points for maximising both strategies and tactics in corporate communications.
This Oxford Management Centre training course will focus attention on:
- Aligning Communications and Organisational Goals
- Identifying and Strengthening Internal Gaps
- Implementation Strategy
- Measurement and Evaluation
- Designing the Next Iteration
Objectives
The objectives of this training programme are:
- To sharpen the focus on Strategic Communications as a corporate enabler
- To refine the organisation’s Measurement and Evaluation Strategy
- To help participants tweak their “Big Picture” strategies
- To provide an opportunity for skills upgrade where necessary
- To help participants re-position their Future Strategy and Implementation
At the end of this course, you will learn to:
- Recreate or Create your Communications Plan to focus on Strategic Communication
- Develop strategies which include a measurement and evaluation as key deliverables
- Align communications with the strategic priorities of the organisation
- Review the latest thinking on Strategic Communications
Training Methodology
It is widely accepted that adult learners move from being subject centred to being problem centred. As a result, the methodologies to be utilised in this intervention will include:
- Lectures
- Case studies via written submissions, podcasts or videos
- Role plays
- Journaling and reflective reports
Activities will also be based towards experimentation and analysis of live cases and therefore rely heavily on activity based group work.
Organisational Impact
Your company will benefit in the following ways:
- Strengthen internal and external alignment between strategy and communications
- Improve your ability to micro target your communications
- Achieve a greater understanding of measurable outcomes
- Improved decision making
Personal Impact
The personal benefits to be derived from attending this training program include the following:
- Greater understanding of how to align Strategic Communications to corporate objectives
- Greater comfort with Measurement and Evaluation as a corporate tool
- Improved understanding of how to target specific audiences and assess outcomes
- Improved ability to take advantage of cross functional communications objectives
Who Should Attend?
This training course is suitable to a focused group of communicators in the corporate communications industry and participation is encouraged from:
- Public Relations Officers & or Team Leads / Managers
- Corporate Communications Practitioners & or Team Leads / Managers
- Public Relations / Public Affairs & or Team Leads / Managers
- Marketing Officers & or Team Leads / Managers
Course Outline
Day One
Aligning Communications and Organisational Strategy
- What’s our WHY?
- Issues, Risks & Crisis Evaluation
- The Competitive Environment
- Integrating the Communications Spend
- Alignment of the Communications Strategy
Day Two
Identifying and Strengthening Internal Gaps
- Rethinking the Internal Mandate
- Reducing the Gaps
- Cross Cutting Implementation Strategies
- The Communications Plan
- Taking Stock of Performance
Day Three
Implementation Strategy
- Developing the Master Plan
- Matching Scenarios to Audiences
- Prototyping the Solutions
- The Socialising Process
- Audience Centred Engagement Strategies
Day Four
Measurement and Evaluation
- Identifying the Needles to Move
- Back of the Envelope Evaluation
- Deep Dive Evaluation
- Strategy Driven by Feedback
- Assessing the Impact
Day Five
Designing the Next Iteration
- Developing the Message Strategy
- Identifying an Adoption Strategy
- Aligning with Change Makers
- Building in Flexibility
- Key Take Aways
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
