Corporate Communications Redefined

The objectives of this training programme are: 

• To sharpen the focus on Strategic Communications as a corporate enabler
• To refine the organisation’s Measurement and Evaluation Strategy
• To help participants tweak their “Big Picture” strategies
• To provide an opportunity for skills upgrade where necessary
• To help participants re-position their Future Strategy and Implementation

At the end of this course, you will learn to:

• Recreate or Create your Communications Plan to focus on Strategic Communication
• Develop strategies which include a measurement and evaluation as key deliverables
• Align communications with the strategic priorities of the organisation
• Review the latest thinking on Strategic Communications

It is widely accepted that adult learners move from being subject centred to being problem centred. As a result, the methodologies to be utilised in this intervention will include:

• Lectures
• Case studies via written submissions, podcasts or videos
• Role plays
• Journaling and reflective reports

Activities will also be based towards experimentation and analysis of live cases and therefore rely heavily on activity based group work.

Your company will benefit in the following ways:

• Strengthen internal and external alignment between strategy and communications
• Improve your ability to micro target your communications
• Achieve a greater understanding of measurable outcomes
• Improved decision making

The personal benefits to be derived from attending this training program include the following:

• Greater understanding of how to align Strategic Communications to corporate objectives
• Greater comfort with Measurement and Evaluation as a corporate tool
• Improved understanding of how to target specific audiences and assess outcomes
• Improved ability to take advantage of cross functional communications objectives

This training course is suitable to a focused group of communicators in the corporate communications industry and participation is encouraged from: 

• Public Relations Officers & or Team Leads / Managers
• Corporate Communications Practitioners & or Team Leads / Managers
• Public Relations / Public Affairs & or Team Leads / Managers
• Marketing Officers & or Team Leads / Managers

Day 1

Aligning Communications and Organisational Strategy

• What’s our WHY?
• Issues, Risks & Crisis Evaluation
• The Competitive Environment
• Integrating the Communications Spend
• Alignment of the Communications Strategy
  

Day 2

Identifying and Strengthening Internal Gaps

• Rethinking the Internal Mandate
• Reducing the Gaps
• Cross Cutting Implementation Strategies
• The Communications Plan
• Taking Stock of Performance        

Day 3

Implementation Strategy

• Developing the Master Plan
• Matching Scenarios to Audiences
• Prototyping the Solutions
• The Socialising Process
• Audience Centred Engagement Strategies
  

Day 4

Measurement and Evaluation

• Identifying the Needles to Move
• Back of the Envelope Evaluation
• Deep Dive Evaluation
• Strategy Driven by Feedback
• Assessing the Impact

Day 5

Designing the Next Iteration

• Developing the Message Strategy
• Identifying an Adoption Strategy
• Aligning with Change Makers
• Building in Flexibility
• Key Take Aways