Mastering Corporate Communications

Course Introduction

This Mastering Corporate Communications training course is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organisations have hardly changed their approach.

This Oxford Management Centre course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.

Objectives

You will learn:

• The New Rules of Marketing and Communications
• The changing roles of communications and marketing professionals
• The Use of Social Media to Reach Specific Target Audiences
• How to Create Content that engages attention and makes readers return?
• The increasing use of video and audio and ways to produce low-cost content

Who Should Attend?

This Oxford training program is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

• Public Relations Officers & or Managers
• Corporate Communications Practitioners & or Managers
• Marketing Officers & or Managers

Course Outline

• The Digital Revolution and Today’s Media Environment
• The Revolution in Consumer Behavior
• The Psychology of Persuasion
• Key Skills for Communicators and Marketers
• A Problem-Solving Approach to Communications
• Stakeholder Analysis and Mapping
• Segmenting Your Audiences
• Personalisation
• Influencer Marketing
• Storytelling and Identity
• Videography and Viral Content
• Planning and Corporate Strategy