An Interactive 5-Day Training Course

Mastering Corporate Communications

Implementing New Rules of Communications

Course Introduction

This Mastering Corporate Communications training course is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organisations have hardly changed their approach.

This Oxford Management Centre course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.

 

Objectives

You will learn:

  • The New Rules of Marketing and Communications
  • The changing roles of communications and marketing professionals
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that engages attention and makes readers return?
  • The increasing use of video and audio and ways to produce low-cost content

Who Should Attend?

This Oxford training program is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

  • Public Relations Officers & or Managers
  • Corporate Communications Practitioners & or Managers
  • Marketing Officers & or Managers

Course Outline

  • The Digital Revolution and Today’s Media Environment
  • The Revolution in Consumer Behavior
  • The Psychology of Persuasion
  • Key Skills for Communicators and Marketers
  • A Problem-Solving Approach to Communications
  • Stakeholder Analysis and Mapping
  • Segmenting Your Audiences
  • Personalisation
  • Influencer Marketing
  • Storytelling and Identity
  • Videography and Viral Content
  • Planning and Corporate Strategy

Certificate

Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.

Accreditation

NASBA

NASBA

All Training Courses delivered by Oxford Management by default are eligible for CPE Credit.

In association with

GLOMACS Training & Consultancy

GLOMACS Training & Consultancy

Visit website

KC Academy

KC Academy

Visit website

Course image
Duration
5 Days
Format
Classroom
Language
English
Certificate
Yes
Choose the date and location that suits you:
London
03-07 Jul 2023
Fee: $5,950
Book your place
London
04-08 Dec 2023
Fee: $5,950
Book your place

Oxford Management Centre
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