Mastering Corporate Communications

Course Introduction

This Mastering Corporate Communications training course is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organisations have hardly changed their approach.

This training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives. 

This Oxford Management Centre training course will highlight:

• The New Rules of Marketing and Communications
• The changing roles of communications and marketing professionals
• The Use of Social Media to Reach Specific Target Audiences
• How to Create Content that engages attention and makes readers return
• The increasing use of video and audio and ways to produce low-cost content

Objectives

This Mastering Corporate Communications training course will enable participants to:

• Develop content that showcases why you are the choice for your potential customers
• Build your company personality to help engage with your key audiences
• Achieve measurable results such as donations, purchases, or subscriptions
• Measure your results including influencer mentions, product inquiries, and sales
• Create a Communications Plan
• Develop audience centred stakeholder maps

Organisational Impact

Your company will benefit in the following ways:

• Optimise your communication spend using new media approaches
• Improved communication targeting strategies
• Achieve greater audience engagement and response
• Having access to richer social media and traditional content
• Expand the network of communication champions among staff and other stakeholders

Personal Impact

The personal benefits to be derived from attending this Mastering Corporate Communications training course include the following:

• Greater understanding of the changing media landscape
• Improved ability to target specific audiences and assess outcomes
• Greater understanding of how to optimise media presence
• Improved writing skills
• Improved skills in creating new approaches and content

Who Should Attend?

This Oxford Management Centre training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

• Corporate Communications Practitioners / Managers
• Public Relations Officers / Managers
• Marketing Officers & or Managers

Course Outline

Day 1

The New Rules of Marketing and Communications

Day 2

Stakeholders, Segmentation and Personas

Day 3

Convergence of Social and Traditional Media

Day 4

Creating Content that Works

Day 5

Evaluation, Analysis, Planning and Strategy