An Intensive 5-day Training Course

Design Thinking for Strategic Management

Overcoming Organizational Challenges through Innovative Solutions

NASBA

Course Introduction

This Design Thinking for Strategic Management training course offers a transformative approach to nurturing innovative and strategic thinking in business management. If you're looking to stay ahead in a dynamic market, understanding and implementing design thinking is crucial. This training course is meticulously designed to provide a deep dive into the user-centric problem-solving methodology that's reshaping the way businesses approach innovation and customer engagement. Across various modules, we will blend essential theoretical knowledge with practical, real-world applications, giving participants a robust toolkit to drive significant enhancements in product and service development, customer satisfaction, and strategic execution.

Delving into the five pillars of the design thinking framework – empathizing, defining, ideating, prototyping, and testing – the training course is packed with interactive sessions, hands-on activities, and case studies. It's an ideal learning ground for those who aim to transform their organization's problem-solving approach, foster a culture rich in innovation, and elevate their leadership capabilities. The content is structured to have immediate practical relevance, empowering you to apply these principles effectively in your unique professional scenarios.

The Design Thinking for Strategic Management training course will highlight:

  • Evolving problem solving strategies: Learn the complete cycle of design thinking for addressing complex organizational challenges in novel ways.
  • Focus on user experience: Gain essential skills for understanding and meeting customer needs, vital for enhancing product and service design.
  • Hands-on ideation and creativity: Acquire techniques to stimulate creative thinking and idea generation within teams, crucial for organizational growth.
  • Prototyping and feedback integration: Master the art of developing and refining prototypes, incorporating feedback for continuous improvement.
  • Strategic implementation in business: Learn how to weave Design Thinking into your organization's fabric, enhancing overall performance and competitiveness.

Objectives

Upon completion of this Design Thinking for Strategic Management training course, participants will be able to:

  • Master the five stages of design thinking: Develop a thorough understanding of the design thinking process, including empathizing, defining, ideating, prototyping, and testing, to effectively address and solve complex business problems
  • Enhance customer-centric problem solving: Acquire skills in empathizing with users, building user personas, and creating empathy maps to design solutions that truly meet customer needs and preferences
  • Foster creative and innovative thinking: Learn techniques for brainstorming and ideation to encourage innovative thinking and creativity within teams, crucial for driving organizational growth and development
  • Develop rapid prototyping and testing abilities: Gain hands-on experience in prototyping and testing solutions, learning to iterate based on feedback, and adapting quickly to changing requirements and market conditions
  • Integrate design thinking into organizational strategy: Understand how to embed design thinking principles into your business strategy and organizational culture, enhancing overall business performance and competitiveness

Training Methodology

This is an experiential training course, which emphasizes engagement, interaction and practice. The methods used in this Design Thinking for Strategic Management training course include:

  • Design skills practice in group activities
  • Reflection to deepen learning through group discussions
  • Introduction of content, examples via short, interactive presentations
  • Short video clips

Participants will be given the opportunity, to work in teams to practice problem definition, idea generation then developing and testing prototypes.

Organisational Impact

Enhanced design thinking and strategy formulation ability to increase organizational effectiveness through:

  • Cultivation of a creative mindset: The organization will see a surge in creative problem-solving approaches, promoting a culture of innovation.
  • Enhanced customer engagement: Improved understanding of customer needs will lead to better product and service offerings, boosting customer satisfaction.
  • Efficient product development: Skills in rapid prototyping and testing will streamline the development process, enhancing efficiency and product quality.
  • Improved team dynamics and leadership: Training will foster stronger team collaboration and leadership skills, leading to more effective management.
  • Competitive edge through innovation: Adopting design thinking at an organizational level can set the company apart as an innovative and adaptive market leader.

Personal Impact

Delegates will develop their ability to use design thinking to become more proactive, creative and innovative to implement business solutions through:

  • Advanced problem solving techniques: Participants will cultivate sophisticated skills in tackling complex problems with a creative and strategic approach.
  • Deeper customer understanding: The training course enhances delegate's ability to empathize with users, crucial for roles that require a strong customer focus.
  • Elevated creative and innovative thinking: Delegates will leave with tools to drive creativity and innovation, fostering a culture of ongoing improvement.
  • Enhanced team collaboration skills: The training will strengthen abilities in teamwork, communication, and leadership, essential for effective team management.
  • Greater flexibility and responsiveness: Learning design thinking methodologies equips delegates with the adaptability needed to respond swiftly to industry changes and organizational demands.

Who Should Attend?

This Design Thinking for Strategic Management training course is designed for any business leader, professional, manager or individual contributor wishing to gain practical know-how on the principles, methods, and tools of design thinking.

  • Business Managers
  • Team Leaders
  • Process Leaders
  • Functional Managers
  • Program Managers
  • Project Managers
  • Newly Appointed Senior Managers

Course Outline

Day One

Introduction to Design Thinking

  • Definition and principles of design thinking
  • Historical background and evolution
  • The importance of design thinking in business management

The Design Thinking Process

  • Overview of the five stages: Empathize, define, ideate, prototype, test
  • Exploration of each stage with real-world examples
Day Two

Empathy and Problem Definition

Empathy: Understanding the User

  • Techniques for empathizing with users
  • Conducting interviews and observations
  • Building user personas and empathy maps

Defining the Problem

  • Techniques for defining and framing problems
  • Importance of problem statements in guiding the design process
  • Tools for problem analysis
Day Three

Ideation and Prototyping

Ideation: Generating Creative Solutions

  • Techniques for brainstorming and creative thinking
  • Methods to foster innovation within teams
  • Selecting and refining ideas

Prototyping Solutions

  • Introduction to prototyping methods
  • Importance of rapid prototyping in iterative design
  • Gathering feedback and learning from prototypes
Day Four

Prototype and Testing

Testing and Iteration

  • Designing effective tests for solutions
  • Iterative process: Learning from failures and successes
  • Implementing feedback into design improvements

Integrating Design Thinking into Business Strategy

  • Strategies for embedding design thinking in organizational culture
  • Measuring the impact of design thinking on business performance
Day Five

Overcoming Challenges and Barriers

  • Common obstacles in implementing Design Thinking
  • Strategies for overcoming resistance and fostering acceptance
  • Building a supportive environment for Design Thinking

Conclusion and Future Trends

  • Recap of key learning
  • Future trends in design thinking
  • Encouraging continuous learning and adaptation

Certificate

Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.

Accreditation

NASBA

In association with

GLOMACS Training & Consultancy

GLOMACS Training & Consultancy

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Design Thinking for Strategic Management
Duration
5 days
Format
Classroom
Language
English
Certificate
Yes
Choose the date and location that suits you:
Classroom Sessions
Amsterdam
07-11 Apr 2025
Fee: $5,950
Book your place
Dubai
23-27 Jun 2025
Fee: $5,950
Book your place
London
11-15 Aug 2025
Fee: $5,950
Book your place
Dubai
17-21 Nov 2025
Fee: $5,950
Book your place
London
29 Dec 2025-02 Jan 2026
Fee: $5,950
Book your place
Dubai
30 Mar-03 Apr 2026
Fee: $5,950
Book your place

FREQUENTLY ASKED QUESTIONS

Category: FAQ page

To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us

Category: FAQ page

Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:

Category: FAQ page

Yes, Oxford Management Centre is accredited by the following professional bodies;

National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.

Category: FAQ page

Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]

Note: Discounts are not applicable with any other special offer that may be available.

Category: FAQ page

There are 2 easy ways to register:

  • Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
  • E-mail: Send your details to [email protected]
Category: FAQ page

We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.

For more information request, email [email protected] or call +971 50 985 0174.

Category: FAQ page

The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.

While, online training fees cover the course presentation and digital documentation and relevant materials.

Category: FAQ page

The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.

Category: FAQ page

Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.

Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.

Category: FAQ page

Upon receipt of your registration form, we will send you the following by e-mail:

  • Registration Confirmation
  • Invoice/Receipt (where appropriate)

If you register online you will receive an e-mail within 24 hours confirming your registration.


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