An Intensive 5-day Training Course
The Art of Advanced Communication: Strategic Communication
Course Introduction
Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues which might impact your organisation – including political, economic, social and technological developments.
The art is then understanding the skills it takes to communicate effectively, with presence, at every level in the workplace. Developing this competency is vital to managerial skills enhancement given that effective communication is essential to the current and future success of any organization. However, because we are now operating in a tech-heavy, time-poor environment, not only do leaders need to understand – they need to be understood – and quickly. Real communication is about first understanding self and then about knowing, with certainty, how other people differ from you and how your message comes across to them.
This Oxford Management Centre training course entitled, The Art of Advanced Communication: Strategic Communication, will focus on the essentials for effective.
The training course will highlight:
- How to align your communications with your organisational strategy?
- Assessing your stakeholders and communications environment
- Planning and preparing what and how to communicate your message
- Developing your self-awareness of yours and others’ communication styles
- Managing conflict, understanding differences and building confidence
- Measuring outcomes
Objectives
Participants will gain the following from The Art of Advanced Communication: Strategic Communication training course:
- An understanding of organisational strategy and strategic communications
- Knowledge of how to categorise stakeholders and plans for engagement
- An understanding of how to plan and execute and evaluate communication
- Awareness of one’s communication style
- Increased skills in presenting, questioning, listening and observing
- Practice and confidence in delivering communications
Training Methodology
This contemporary, interactive training course entitled, The Art of Advanced Communication: Strategic Communication will challenge and educate delegates, using a broad realm of techniques such as tutor input, discussions, case studies and examples, real-play feedback sessions, video input and relevant personal communication challenges.
Organisational Impact
Your company will benefit in the following ways:
- Increased relevance of communications effort to realise the organisational strategy
- Understanding of the requirement to communicate effectively with internal teams
- More focused internal and customer communication
- Delegates will return to work with greater confidence to communicate and present more effectively
- Be more ready to volunteer, share information in one-to-one and group discussions
- Sharing of knowledge to help others
Personal Impact
The personal benefits to be derived from attending The Art of Advanced Communication: Strategic Communication training course include the following:
- Greater confidence in understanding strategy and handling strategic communications
- Improved ability to plan for specific stakeholder groups
- Understand how to prepare for and execute successful communications and presentations
- Recognise the skills to be a more effective and authentic communicator
Course Outline
Day One
Why is Strategic Communication Important?
- Why is strategic communication important?
- It starts with the organisational strategy: vision and values
- Strategy formulation using SWOT and PESTLE
- Communication strategies and their application
- Over the horizon events – challenges and early warnings
Day Two
Understanding Communications: Styles & Skills
- Types of communication
- The communication process
- Verbal and non-verbal communication
- Communication styles
- How to listen, really listen
Day Three
Stakeholder Communications & Strategy
- Stakeholder mapping and the power and influence model
- Developing your stakeholder communications plans and consultation
- SMART objectives, KPIs and CSFs
- Stakeholder narrative and messaging
- Gathering, measuring and using data
Day Four
The Art of Communication and Presentation
- The role of self-awareness and Emotional Intelligence
- Giving & Receiving Feedback
- A model of persuasion - Push vs. Pull
- Presenting: planning and preparation
- Developing presence
Day Five
Bringing it all together
- Communications: talking at the strategic level
- Reporting to the C Suite
- Making an impact: analysing and developing your style
- Review and reflections
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
