The Art of Advanced Communication: Strategic Communication

Course Introduction

Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues which might impact your organisation – including political, economic, social and technological developments.

The art is then understanding the skills it takes to communicate effectively, with presence, at every level in the workplace.  Developing this competency is vital to managerial skills enhancement given that effective communication is essential to the current and future success of any organization. However, because we are now operating in a tech-heavy, time-poor environment, not only do leaders need to understand – they need to be understood – and quickly.  Real communication is about first understanding self and then about knowing, with certainty, how other people differ from you and how your message comes across to them. 

This Oxford Management Centre training course entitled, The Art of Advanced Communication: Strategic Communication, will focus on the essentials for effective.  

The training course will highlight:

• How to align your communications with your organisational strategy?
• Assessing your stakeholders and communications environment
• Planning and preparing what and how to communicate your message
• Developing your self-awareness of yours and others’ communication styles
• Managing conflict, understanding differences and building confidence
• Measuring outcomes

Objectives

Participants will gain the following from The Art of Advanced Communication: Strategic Communication training course:

• An understanding of organisational strategy and strategic communications 
• Knowledge of how to categorise stakeholders and plans for engagement
• An understanding of how to plan and execute and evaluate communication
• Awareness of one’s communication style
• Increased skills in presenting, questioning, listening and observing
• Practice and confidence in delivering communications

Training Methodology

This contemporary, interactive training course entitled, The Art of Advanced Communication: Strategic Communication will challenge and educate delegates, using a broad realm of techniques such as tutor input, discussions, case studies and examples, real-play feedback sessions, video input and relevant personal communication challenges.

Course Outline

Day One

Why is Strategic Communication Important?

Day Two

Understanding Communications: Styles & Skills

Day Three

Stakeholder Communications & Strategy

Day Four

The Art of Communication and Presentation

Day Five

Bringing it all together