An Intensive 5-day Training Course
Modern Meetings, Incentives, Conference and Events (MICE) Techniques
Course Introduction
The meetings, incentives, conferences, and events industry is growing worldwide. The numbers of special interest conferences, conventions, exhibitions and festivals demand ever greater mixes of trades and facilities. Bidding for, securing and delivering a successful event requires a wide range of skills and takes imagination and a high degree of organisation
This training course is designed to equip participants with the skills to organise all aspects of indoor and outdoor events, press conferences, exhibitions, conferences, product launches, festivals, and charitable fundraising events or major sponsored events. It covers the bid process, project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management. Our course will help you:
- Channel your imagination to develop exciting event concepts and win pitches
- Hone the organisational skills and knowledge to plan and manage any event
- Create and sustain profitable professional alliances that deliver
- Understand how to turn an ordinary event into an eco event and meet CSR targets
- Bring all of the elements together to make a world class event that will be remembered for all the right reasons.
Objectives
At the end of this course, participants will be able to:
- Understand the concept and role of major events in the market place;
- Know how to source event leads and ideas and to research and deliver a winning pitch
- Demonstrate the skills and attributes of a good event planner including sourcing venues, speakers and suppliers
- Understand how to publicise and market your event
- Explain how to manage a team well and hold event committee meetings successfully.
- Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are.
Training Methodology
This fast-paced programme uses a rich mixture of practical exercises, case-studies, questionnaires, syndicate and group work and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.
Organisational Impact
This world-leading course will give any organisation with an involvement with in the events industry greater insight into the knowledge and skills to profit from growth in MICE tourism. You will gain:
- A wealth of information on sourcing event opportunities
- The knowledge and skills to create a winning bid
- Insight into ISO 20121: The International Standard for sustainable events and an understanding of how to gain registration against the standard as a marketing tool
- The latest tools to manage and run excellent events including Projectlibre software
- A supplier inventory and selection process
- State of the art social media tools for marketing, evaluation and brand building
Personal Impact
After attending this course you will have
- Greater confidence in leading interdisciplinary teams on major event projects
- A portfolio of skills that will enable you to run major events
- Excellent project and time-management skills
- The ability to conduct a risk assessment and devise a risk management plan
- The tools to valuate meetings, conferences, events and exhibitions
- Access to a network of potential allies, suppliers and outsources
Who Should Attend?
This course is ideal for anyone involved in organising events or conferences. Whether you work as a Conference Manager, Event Manager or Fundraiser, the skills you learn through this practical training will be invaluable. This includes:
- Meeting Planners
- Event Managers
- Event Marketers
- Festival Organisers
- PR Professionals
- Hospitality Professionals
- Hoteliers
- Convention Centres
- Convention and Visitor Bureau
Course Outline
Day One
An Introduction to the MICE industry
- Introduction, welcome and goal setting
- Key qualities of an Event Manager
- Generating new business
- Creating a “seamless” service for MICE events
- Nurturing and supporting potential clients – joining their networks
- Creating a first-class event brief
- Listening skills and desk research
- The event bidding process
Day Two
Perfect Pitch
- Creating the perfect proposal
- A problem-solving approach to event design
- The place of lateral thinking and creativity
- Supporting documentation for your bid
- The art of influence and persuasion
- Presentation skills
- Costing and budget preparation
- Sponsorship and building bid alliances
Day Three
Perfect Planning
- Identifying Event Goals and SMART Objectives
- Project management and Projectlibre
- Creating the multi-disciplinary team
- Programme planning - sourcing venues, speakers and entertainment
- Conducting a risk assessment and documenting it
- Time management, scheduling and rosters
- Event equipment and building organisational capability
- Theming, catering and partner programmes
- On-line events
Day Four
Perfect Reputation
- The changed world of relationships in the age of social media networks
- Identifying the drivers of reputation growth and development
- Differentiating yourself in the marketplace
- Using measurement to improve performance
- Reputational management
- E-reputational management, Search Engine Optimisation and other media tools
- ISO 20121: The International Standard for sustainable events and other certification
- Corporate Social Responsibility and eco-event planning
Day Five
Putting it all together
- Marketing the event
- Measuring event success
- Planning your career and personal development
- Developing your portfolio
- Managing up and increasing your personal visibility
- Networking and effectiveness
- Team working and your personal effectiveness
- Summary and Conclusion
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
