An Intensive 5-day Training Course
Storytelling for Change Management
Course Introduction
Change is no longer a one-time event—it is a continuous reality in today’s fast-evolving business landscape. Yet, for many organizations, even the most well-planned change initiatives falter not due to poor strategy, but due to ineffective communication and a lack of emotional connection.
This Storytelling for Change Management training course empowers leaders and professionals to use narrative as a strategic tool for navigating change. Storytelling has the power to make complex transformations relatable, align teams around a shared purpose, and inspire action in times of uncertainty.
Participants will explore how to craft stories that address the emotional realities of change, articulate the 'why' behind transformation, and build trust, resilience, and engagement across the organization. Whether leading a cultural shift, implementing a new system, or responding to external disruption, this Storytelling for Change Management training course provides the storytelling skills needed to drive change with clarity, empathy, and conviction.
Objectives
By the end of this Storytelling for Change Management training course, the participants will be able to:
- Understand the emotional and psychological impact of change
- Use storytelling to build trust and reduce resistance to change
- Craft compelling narratives that explain the need for transformation
- Engage stakeholders at every stage of the change journey
- Build a change communication strategy anchored in story
Training Methodology
- Expert-led instruction with real-life case studies
- Interactive storytelling exercises and team-based activities
- Reflection and dialogue around change experiences
- Live practice and feedback sessions
- Final storytelling presentations with coaching and evaluation
Organisational Impact
- Smoother transitions through emotionally intelligent communication
- Higher levels of employee trust and buy-in
- Stronger leadership visibility and credibility during change
- Reduction in resistance, confusion, and disengagement
- Enhanced internal alignment around purpose and values
Personal Impact
- Increased confidence in leading through uncertainty
- A personal toolkit for crafting and delivering change narratives
- Greater empathy and influence when managing teams
- Improved ability to speak to both rational and emotional needs
- Recognition as a compelling communicator and change leader
Who Should Attend?
- Change Managers and Transformation Leaders
- Executives and Department Heads
- HR Professionals and Internal Communications Teams
- Project Managers involved in organizational change
- Consultants and Facilitators guiding change initiatives
Course Outline
Day One
The Psychology of Change and the Power of Story
- Why people resist change: fear, loss, and uncertainty
- The emotional arc of transformation
- How stories shape perception and behavior
- Reflective exercise: mapping personal change narratives
Day Two
Crafting the 'Why' Behind the Change
- Articulating the purpose behind change
- Framing change as opportunity, not threat
- The power of metaphors and analogies
- Identifying the emotional anchors in your change story
- Workshop: writing a change vision narrative
Day Three
Stories that Build Hope, Trust, and Buy-In
- Leading with vulnerability and authenticity
- Using success stories and testimonials
- Creating relatable characters and team-centric messages
- Connecting change to personal and organizational values
- Exercise: developing a story matrix for stakeholder groups
Day Four
Communicating Change Across Channels
- Choosing the right format: email, meeting, town hall, video
- Timing and frequency of storytelling in the change process
- Visual and verbal alignment in message delivery
- Dealing with skepticism and difficult audiences
- Roleplay: delivering change stories in real-time scenarios
Day Five
Storytelling Strategy and Live Presentations
- Developing a storytelling plan for your change initiative
- Practice delivering your core change story
- Peer and facilitator feedback for refinement
- Coaching on tone, empathy, and clarity
- Final presentations and action plan for real-world application
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
