An Intensive 5-day Training Course
Emotional Intelligence in Public Relations
Strengthening Communication, Influence, and
Relationship Management through Emotional Intelligence
Course Introduction
This Emotional Intelligence in Public Relations training course equips PR professionals, communication specialists, and organizational representatives with the essential emotional intelligence (EI) skills needed to manage stakeholder relations effectively, handle media interactions with confidence, and lead communication initiatives with empathy and impact.
Public Relations is a people-centric discipline where emotions, perceptions, and human connections drive success. By mastering the components of emotional intelligence — self-awareness, empathy, social skills, and self-regulation — participants will learn how to create meaningful engagement, manage crises gracefully, and communicate authentically across all channels.
- Understanding the role of emotional intelligence in modern PR practices
- Building self-awareness and emotional control in high-pressure environments
- Communicating with empathy and authenticity to different audiences
- Strengthening professional relationships through active listening and empathy
- Managing media crises and public perception using EI principles
Objectives
At the end of this Emotional Intelligence in Public Relations training course, you will learn to:
- Apply emotional intelligence to improve public relations outcomes
- Communicate with empathy and clarity across diverse audiences
- Strengthen relationships through trust and emotional awareness
- Handle difficult conversations and crises with composure
- Build a confident and resilient PR leadership mindset
Training Methodology
This Emotional Intelligence in Public Relations training course uses a blend of instructor-led sessions, guided discussions, and real-world PR case analysis. Participants will engage in interactive exercises to develop emotional intelligence skills that can be applied immediately in communication planning, stakeholder management, and crisis situations.
Organisational Impact
Organisations will benefit from enhanced PR performance and brand credibility through:
- More effective communication strategies driven by emotional awareness
- Improved crisis management and public engagement outcomes
- Greater collaboration between internal and external stakeholders
- Enhanced trust and relationship-building with audiences
- A more positive and authentic brand reputation
- Higher employee morale through emotionally intelligent leadership
Personal Impact
Participants will develop deeper self-awareness and interpersonal skills through:
- Greater confidence in managing media and stakeholder interactions
- Improved empathy and understanding of audience perspectives
- Enhanced communication clarity and persuasion abilities
- Stronger stress management in fast-paced PR environments
- Better teamwork and collaboration through emotional awareness
- Personal growth as an emotionally intelligent communicator
Who Should Attend?
This Oxford Management Centre Emotional Intelligence in Public Relations training course is ideal for professionals involved in public relations, media communication, and stakeholder engagement, including:
- Public Relations Managers and Executives
- Corporate Communication Specialists
- Media and Press Officers
- Marketing and Branding Professionals
- Government and Non-Profit Communication Officers
- Anyone seeking to strengthen emotional intelligence for communication excellence
Course Outline
Day One
Understanding Emotional Intelligence in Public Relations
- Definition and components of emotional intelligence (EI)
- The connection between emotions, communication, and public perception
- Role of EI in effective PR strategy and stakeholder engagement
- Understanding your emotional strengths and triggers
- Assessing emotional competencies for PR success
- Building a foundation for emotionally intelligent communication
Day Two
Self-Awareness and Self-Management in PR
- Developing self-awareness under media pressure
- Managing emotions during interviews and press events
- Building resilience and composure in crisis communication
- Techniques for emotional regulation and decision-making
- Maintaining professional tone and credibility in public interactions
- Turning criticism into constructive growth
Day Three
Empathy and Social Awareness in Stakeholder Relations
- Understanding the needs and perspectives of key audiences
- Building empathy for clients, media partners, and the public
- Recognizing emotional cues in verbal and non-verbal communication
- Enhancing cultural sensitivity in global PR settings
- Applying emotional intelligence in brand storytelling
- Using empathy to strengthen stakeholder trust and collaboration
Day Four
Relationship Management and Influence through EI
- Building authentic relationships with journalists and influencers
- Managing challenging stakeholders and high-conflict situations
- Emotional intelligence techniques for persuasive communication
- Collaborative problem-solving in PR and media relations
- Leadership communication using EI principles
- Enhancing negotiation and influence through emotional awareness
Day Five
Emotional Intelligence in Crisis and Reputation Management
- Applying EI principles to manage public image crises
- Communicating effectively under pressure and uncertainty
- Balancing transparency and confidentiality in public statements
- Handling criticism, misinformation, and negative publicity
- Developing emotionally intelligent crisis communication frameworks
- Action planning for sustainable EI-driven communication excellence
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
