Course Introduction

How can you determine whether an idea has the potential to make a significant contribution to the profitable growth and sustainable success of your organisation?

This Oxford Management Centre training course will enable you to do precisely that. Much time is lost or wasted when business teams are unable to decide whether a new idea can be developed into an attractive commercial project that is consistent with company strategy and objectives. Feasibility analysis is a structured process that demonstrates how to judge whether new ideas have potential to be developed into significant new products or services that meet the changing needs of your target customers.

Feasibility analysis combines quantitative approaches with creative thinking and looks at new ideas from all standpoints – technical, economic, commercial and financial. Using multiple examples of feasibility analysis in different business sectors, we will enable you to evaluate new ideas for your company and help create a different future based on innovation, growth and change. It also addresses in depth the specific challenges of project financing of feasible projects.

Objectives

The main objectives of this training course are as follows:

• Introduce the tools and techniques of feasibility analysis
• Designing an effective feasibility study
• Conducting an effective feasibility study
• Securing the resources required to commercialise ideas
• Converting feasibility studies into action plans
• Learning from real life cases of feasibility studies with high impact

Who Should Attend?

Experienced managers who need to direct and implement significant change in their organisations.

• New product evaluation teams
• Marketing and sales specialists
• Research and development staff
• Financial analysts
• Organisational development specialists
• Strategic planners

Course Outline

• Guidelines on designing a feasibility study
• Assessing the balance of the new activity with current capabilities
• Measuring the resource gap and planning to deal with this gap
• Evaluating the impact of a proposed new project
• Assessing the life-cycle of new ventures
• Resourcing and directing additional marketing activity
• Critical appraisal – risk adjusted financial projections
• Evaluation of alternative mechanisms for securing finance
• Identifying and engaging all stakeholders
• Gaining top management support and project visibility