An Intensive 5-day Training Course

Digital Transformation of Public Affairs and Government Relations

Leveraging Data and Technology to Enhance the impact of Government Relations

NASBA

Course Introduction

This Digital Transformation of Public Affairs and Government Relations training course will show participants how to develop and implement digital public affairs strategies that achieve efficiency and effectiveness, thereby increasing value to the organization. It will arm them with the necessary skills, tools, and capabilities to digitally reshape their government- and public affairs functions and teams. As AI and data science proliferate, hence their applications for public policy and government affairs should be evaluated and prudently implemented, with the expectation that these innovations will lead to more efficient and effective policy and decision making.

Touching on all aspects and use cases of Public and Government Affairs - from stakeholder mapping to government engagement, the training course will provide you with practical digital transformation frameworks and step plans to digitalise operations and strategies. It will help Public Affairs and government relations leaders understand how to manage digital transformation programmes through a combination of lectures, discussions, and hands-on exercises. The training course will also cover the latest trends and best practices in the field and provide participants with the tools and knowledge they need to effectively navigate and succeed in the digital landscape of policy and public affairs.

This Digital Transformation of Public Affairs and Government Relations training course will highlight:

  • How to manage digital transformation projects in public affairs
  • Digital skills for public affairs
  • Implementing frameworks and step plans
  • Digital technologies for public affairs - machine learning, blockchain, data clouds
  • Information architecture and data analytics for public affairs

Objectives

At the end of this Digital Transformation of Public Affairs and Government Relations training course, you will learn to:

  • Identify how digitalisation of public affairs can increase its value to the wider organization
  • Identify, describe the Public Affairs use cases for digitalisation
  • Distinguish between the different technical, software and engineering roles, in order to manage and implement digitalisation programmes
  • How to make better use of data, analytics and visualization for Government Relations
  • Benchmark your transformation against other industrial players and measure the success indicators of your improved performance

Training Methodology

This Digital Transformation of Public Affairs and Government Relations training course uses a range of digital leadership and business models, methods, lectures, discussions and tools along with hands-on exercises, situational simulations, individual feedback and case studies.

Organisational Impact

The Organization will benefit as the following;

  • Developing a greater capability to achieve digital leadership
  • Articulate meaningful research questions to guide their digital engagement goals 
  • Enhance the management and strategy of a business through best practice digital technologies
  • Contributing to innovation and improving efficiency and effectiveness of operational processes
  • Contributing to innovation and decision-making which impacts revenue growth
  • Helping it to build information capabilities that significantly increase value from government and regulatory intervention

Personal Impact

The delegates will benefit as the following;

  • Gaining digital capabilities and skills for leading digital transformation projects
  • Guiding teams in weathering the disruptive innovation in workplaces
  • Build strong professional relationships based on ethical principles with key audiences 
  • Formulating digital strategies to increase the success of Government Relations
  • Proficiently utilize digital platforms to communicate, connect and build community
  • Receiving knowledge about the state of play and best practices around digital technologies, tools, trends, and frameworks

Who Should Attend?

This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Digital Transformation of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This Digital Transformation of Public Affairs and Government Relations training course is recommended for managers tasked with overseeing Strategic Government and Public Affairs:

  • Leaders and Managers of Public Affairs and Government Relationship teams
  • Ministerial & Ministerial Committee Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals

Course Outline

Day One

Digitalisation Frameworks

  • Overview
  • Framework for digital transformation of public affairs
  • The benefits of digitally transforming public affairs
  • Lenses of digital transformation
  • The public affairs digital transformation step plan

Workshop - Session 1: Build a digital tool to analyze a political process

  • Overview
  • Framework for digital transformation of public affairs
  • The benefits of digitally transforming public affairs
  • Lenses of digital transformation
  • The public affairs digital transformation step plan

Workshop - Session 1: Build a digital tool to analyze a political process

  • Introduction of the scenario
  • Defining the use case
  • Defining the requirements
Day Two

Data Management

  • Governments and open source data
  • Development of digital portals and platforms
  • Business intelligence and data analytics for public affairs management
  • A managerial view of data analytics for digital transformation
  • Data / information architecture
  • Data visualization for public affairs

Workshop - Session 2: Build a digital tool to analyze a political process

  • Governments and open source data
  • Development of digital portals and platforms
  • Business intelligence and data analytics for public affairs management
  • A managerial view of data analytics for digital transformation
  • Data / information architecture
  • Data visualization for public affairs

Workshop - Session 2: Build a digital tool to analyze a political process

  • Identifying the data
  • Collecting the data
Day Three

Digital Technologies

  • How can machine learning assist public affairs management?
  • Blockchain and public affairs
  • The cloud and its intersections with public affairs management
  • Practical technology tools for public affairs managers
  • Identify relevant digital trends within today’s society
  • A data management platform for public affairs

Workshop - Session 3: Build a digital tool to analyze a political process

  • How can machine learning assist public affairs management?
  • Blockchain and public affairs
  • The cloud and its intersections with public affairs management
  • Practical technology tools for public affairs managers
  • Identify relevant digital trends within today’s society
  • A data management platform for public affairs

Workshop - Session 3: Build a digital tool to analyze a political process

  • Applying machine learning to the tool
Day Four to Day Five

Implementation

  • Distinguish between digital roles and activities
  • Build digital skills for your public affairs team
  • Manage digital transformation projects in public affairs
  • Reporting digital transformation programmes to senior management
  • Privacy and security

Workshop - session 4: Build a digital tool to analyze a political process

  • Distinguish between digital roles and activities
  • Build digital skills for your public affairs team
  • Manage digital transformation projects in public affairs
  • Reporting digital transformation programmes to senior management
  • Privacy and security

Workshop - session 4: Build a digital tool to analyze a political process

  • Building the UI/UX

Certificate

Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.

Accreditation

NASBA

In association with

GLOMACS Training & Consultancy

GLOMACS Training & Consultancy

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Digital Transformation of Public Affairs and Government Relations
Duration
5 days
Format
Classroom
Language
English
Certificate
Yes
Choose the date and location that suits you:
Classroom Sessions
London
12-16 May 2025
Fee: $5,950
Book your place
Dubai
28 Jul-01 Aug 2025
Fee: $5,950
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Dubai
22-26 Sep 2025
Fee: $5,950
Book your place
London
08-12 Dec 2025
Fee: $5,950
Book your place
London
23-27 Mar 2026
Fee: $5,950
Book your place
Enquire for this course Request for In-House Training
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FREQUENTLY ASKED QUESTIONS

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ARE THERE ANY PLACES LEFT ON AN EVENT?

Category: FAQ page

To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us

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CAN YOU HELP ME OBTAIN HOTEL ACCOMMODATION & VISA?

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Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:

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DO YOU OFFER PROFESSIONAL ACCREDITATION?

Category: FAQ page

Yes, Oxford Management Centre is accredited by the following professional bodies;

National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.

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IS THERE A DISCOUNT FOR MORE THAN ONE REGISTRANT/COURSE?

Category: FAQ page

Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]

Note: Discounts are not applicable with any other special offer that may be available.

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WAYS TO REGISTER FOR A TRAINING COURSE

Category: FAQ page

There are 2 easy ways to register:

  • Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
  • E-mail: Send your details to [email protected]
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WHAT IF I CANCEL THE BOOKING?

Category: FAQ page

We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.

For more information request, email [email protected] or call +971 50 985 0174.

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WHAT IS INCLUDED IN THE TRAINING COURSES FEES?

Category: FAQ page

The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.

While, online training fees cover the course presentation and digital documentation and relevant materials.

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WHAT KIND OF CERTIFICATES DO I GET?

Category: FAQ page

The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.

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WHEN AND HOW DO I ARRANGE PAYMENT?

Category: FAQ page

Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.

Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.

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WHEN SHOULD I EXPECT TO RECEIVE CONFIRMATION OF REGISTRATION?

Category: FAQ page

Upon receipt of your registration form, we will send you the following by e-mail:

  • Registration Confirmation
  • Invoice/Receipt (where appropriate)

If you register online you will receive an e-mail within 24 hours confirming your registration.


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