An Intensive 5-day Training Course

Applying SWOT & PESTLE in
Strategy Development

NASBA

Course Introduction

Using SWOT and PESTLE analysis tools in the corporate world and strategy development provides significant advantages by enabling organizations to make informed decisions, anticipate challenges, and capitalize on opportunities. This training course will provide a breakdown of the benefits of each tool and their strategic value. 

The importance of SWOT and PESTLE analysis in business lies in their ability to guide strategic decision-making, minimize risks, and maximize opportunities. Together, they provide a comprehensive understanding of both internal capabilities and external environments.

This Applying SWOT & PESTLE in Strategy Development training course will identify.

  • How to identify core strengths to leverage
  • Exposure of internal weaknesses
  • How to pinpoint new objectives
  • Detecting external threats such as new competitors
  • Ensuring that strategies align with the company’s capabilities and market realities

Objectives

The central objectives of this Applying SWOT & PESTLE in Strategy Development training course are as follows:

  • Learning how to develop a plan to achieve the goals you want for your organisation.
  • Develop strategic thinking in your organisation.
  • Develop strategic plan in your organisation.
  • Applying the Template Methodologies
  • Identify the principles and mechanisms that drive successful implementation.
  • Develop measurable action plans that result in success.
  • Understanding your underlying business model and how it relates to your strategy.

Training Methodology

This highly interactive training course encourages delegates participation through a combination of short lectures, large and small group discussions, practical exercises, case studies and breakout sessions to practise new skills. The comprehensive training course manual has been designed to be practical and easy to use. Delegates will gain the skills and motivations they need to design, develop and implement powerful but simple strategies.

Organisational Impact

This Applying SWOT & PESTLE in Strategy Development training course enables an organisation to increase business outcomes through:

  • A greater strategic perspective at all levels of the organisation.
  • A thorough analysis of business capabilities
  • Development of specialist managers who are able and empowered to think strategically.
  • Better appreciation of the challenges faced when steering an organisation through change.
  • The creation of tomorrow's organisation

Personal Impact

Delegates will develop their ability to use the SWOT and PESTLE tools to become more proactive and build business plans to implement strategic initiatives through:

  • Greater confidence in understanding the potential strategic impact of current managerial roles
  • A better appreciation of the interconnected nature of major business decisions
  • Understanding how to shift from reacting to problems to making things happen the way you want for your organisation.
  • Developing and delivering long, medium and short term plans.
  • The application and implementation of different strategic tools.

Who Should Attend?

This Oxford Management Centre Applying SWOT & PESTLE in Strategy Development training course will provide a vital knowledge base to prepare for greater responsibility a moving into more senior roles. It will benefit delegates who are about to take on strategic responsibility and those who have recently done so, along with more established senior managers who want to update their knowledge, including.

  • Business Managers
  • Team Leaders
  • Process Leaders
  • Functional Managers
  • Project Managers
  • Newly Appointed Managers

Course Outline

Day One

SWOT ANALYSIS benefits in the Corporate World and Strategy

  • The Power of Internal Insight and Clarity
  • Opportunity Recognition – pinpointing external factors in business
  • Detection of External Threats
  • Strategic Alignment: with the company’s capabilities and market realities.
  • The Simplicity of Model and how to use across departments and at different organizational levels.
Day Two

PESTLE ANALYSIS benefits in the Corporate World and Strategy

  • Evaluating macro-environmental factors that impact strategic direction and operational efficiency.
  • Risk Management: Assesses potential risks arising from changes in laws, regulations, or economic conditions.
  • Market Forecasting: Supports prediction of long-term trends and shifts (e.g., tech disruption, green regulations).
  • Adaptation and Resilience - adapting strategies for external pressures.
  • Enhancing long-term sustainability.
Day Three

The Combined Strategic Value of using SWOT and PESTLE together

  • Identify the fit between internal capabilities and external environment. 
  • Reduce strategic blind spots
  • How to improve planning precision.
  • Enhance agility and preparedness
  • Adapting to the global landscape.
Day Four

The Importance of SWOT Analysis in Business

  • Strategic Planning – the crafting of realistic strategies
  • Resource Optimization
  • Problem Solving – how to evaluate challenges and generate solutions
  • Decision-Making-Informs critical decisions like entering new markets, launching products, or restructuring.
  • Improved Focus - Maintaining attention on core business areas and priority issues.
Day Five

The Importance of Pestle Analysis in Business

  • Environmental Scanning - Helping businesses understand the macro-environment
  • Risk Management- Identifying external risks that could affect operations or profitability.
  •  Market Entry and Expansion – assessing a country’s stability, regulations, and market conditions.
  • Compliance and Governance -Ensuring businesses stay ahead of regulatory changes and avoid legal issues.
  • Sustainability and CSR -Guiding environmentally and socially responsible strategies aligned with global trends and regulations.

Certificate

On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates

Accreditation

NASBA
Applying SWOT & PESTLE in Strategy Development
Duration
5 Days
Format
Classroom
Language
English
Certificate
Yes
Choose the date and location that suits you:
Classroom Sessions
Amsterdam
10-14 Nov 2025
Fee: $5,950
Book your place
Dubai
04-08 May 2026
Fee: $5,950
Book your place
London
31 Aug-04 Sep 2026
Fee: $5,950
Book your place
Amsterdam
09-13 Nov 2026
Fee: $5,950
Book your place

FREQUENTLY ASKED QUESTIONS

Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:

Yes, Oxford Management Centre is accredited by the following professional bodies;

National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.

Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com

Note: Discounts are not applicable with any other special offer that may be available.

All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.

Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.

There are 2 easy ways to register:

  • Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
  • E-mail: Send your details to info@oxford-management.com

We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.

For more information request, email info@oxford-management.com or call +971 50 985 0174.

The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.

While, online training fees cover the course presentation and digital documentation and relevant materials.

The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.

Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.

Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.

Upon receipt of your registration form, we will send you the following by e-mail:

  • Registration Confirmation
  • Invoice/Receipt (where appropriate)

If you register online you will receive an e-mail within 24 hours confirming your registration.


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