An Intensive 5-day Training Course
Strategic Communication: Thinking, Planning and Execution
Involve, Inspire, Influence
Course Introduction
Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues and forecast and analyse trends which might impact your organisation – including political, economic, social and technological developments.
Packed with examples of best practices, this Strategic Communication: Thinking, Planning and Execution training course will explore how to create, develop, and deliver communication strategies that have real value for the company. This training course enables managers and communications practitioners to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organisation achieve its strategic objectives.
This Oxford Management Centre training course will highlight:
- How to align your communications with your corporate strategy?
- Assessing your communications environment
- Ensuring that your communication matches strategic intent
- Horizon scanning, forecasting and scenario painting
- Measuring outcomes
Objectives
By the end of this Strategic Communication: Thinking, Planning and Execution training course training course, you will be able to:
- Understand organisational strategy and strategic communications issues
- Define the aim, objectives and tactics of a strategic plan
- Identify research needs and ways to source information
- Categories audiences and design programmes to engage them
- Identify risks and plan to manage them
- Scope what can be evaluated and plan how to evaluate them
Training Methodology
This Strategic Communication: Thinking, Planning and Execution training course training course uses various proven adult learning techniques to ensure effective assimilation and retention of the information presented. This highly interactive training course will prompt delegates to reflect on their thinking, communication style and practice.
Your Tutor will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
Organisational Impact
Your company will benefit in the following ways:
- Increased relevance of the communications effort to realising the corporate strategy
- More robust measurable objectives and KPIs
- Increased dialogue between the communications team and business units
- More focused internal and customer communication
- Greater attention to data and external trends in defining comms plans
Personal Impact
The personal benefits to be derived from attending this training course include the following:
- Greater confidence in handling strategic communications
- Improved ability to plan specific stakeholder groups
- A greater understanding of strategy and how to research and develop it
- Enhanced understanding of the ways to look for over-the-horizon events
- A vast repertoire of strategic and tactical planning skills
Who Should Attend?
This Strategic Communication: Thinking, Planning and Execution training course training course is suitable for a wide range of professionals but will significantly benefit:
- Communications professionals
- Directors with communications responsibility
- Corporate Communications Practitioners / Managers
- Public Relations Officers / Managers
- Public Affairs Practitioners
- Marketing Officers / Managers
- Anyone planning a career in PR
Course Outline
Day One
Why is Strategic Communication Important?
- What is communication important – and what is ‘strategic’?
- It starts with the corporate strategy
- Exploring corporate strategy to define your role
- The place of business and communications plans
- Structures for Communications strategies and plans
- Applying these insights to your organisation
Day Two
Researching Strategy
- The big picture – analysing trends
- Using SWOT, PEST and PESTLE
- Analysing Opportunities and Threats
- Over the horizon events – early warnings
- Research skills
- Research sources
Day Three
Stakeholder Communications
- Mapping your regular stakeholders
- Identifying ‘situational stakeholders’ by project and issue
- Planning stakeholder communication activities
- Recognising the need for campaigns
- The skills of negotiation and persuasion
- Stakeholder narrative and messaging
Day Four
Communications Strategy
- Vision, mission, values and strategy
- Account management and business communications strategies
- SMART objectives
- Creating KPIs and CSFs
- Developing your communications plans
- Consulting on your draft strategy
Day Five
Evaluation
- Communication – what can be measured
- Gathering and using data
- Making your data gathering plan
- Acquiring the tools – your ‘tech stack.’
- Making strategy happen
- Reporting to the C Suite
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
