An Intensive 5-day Training Course

Strategic Public Affairs and Government Relations Programme

Effective interaction with interest groups, media and Government

NASBA

Course Introduction

This Strategic Public Affairs and Government Relations training course covers the overall techniques and practices for engaging with Policymakers as part of a systematic strategy to influence Government Policy and Shape Legislation. This training course will allow participants to learn how to bring into play those Practices in a number of areas, to promote the Public image of the organization through the promotion of a single cause or thought.

This training course will also help delegates know how to generate Media Coverage and Campaigns for leverage in Government Relations. This training will address the Lobbying practice in a comprehensive manner, with its various Frameworks and their applicability on different situations. The class will end by discussing the key factors that could impact the success of Public Affairs Training courses during its implementation.   

This Oxford Management Centre training course will highlight:

  • Fundamental Principles of Public Affairs and Government Relations
  • Creating a Public Affairs Strategy
  • Practical implementation of Strategy Training courses
  • Development of relationships with Government Officials
  • Various Lobbying Frameworks and when to use each
  • How to design and execute effective Media Activities and Campaigns?

Objectives

At the end of this training course, you will be able to:

  • Identify how, where and when to engage in the Policy and Legislative process
  • Develop a strategy to integrate Public Affairs in support of your business
  • Conduct Meetings with high-level Government Officials
  • Engage with the Media and create needed Public Opinion
  • Use Social Media Tools and Platforms as an emerging Public Affairs practice

Training Methodology

A highly interactive training course, where all delegates will be encouraged to engage and participate, share, and gain from each other’s knowledge and experience, allowing a high level of knowledge exchange and cross-fertilization of ideas within this course.

The classroom lectures include slide presentation coupled with practical workshops, relevant case studies.

Organisational Impact

This training course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities which can achieve improvements in their operations through:

  • Effective planning for a Public Affairs Strategy
  • Deciding which Practices will be used in every context
  • Integrating Public Affairs with other organizational disciplines
  • Using Public Affairs to serve Business Objectives and resolve Conflicts
  • Building necessary Campaigns to shape your Policy and Legislative environment

Personal Impact

This Oxford Management Centre training course will benefit participants by gaining knowledge that will enable them to have a better understanding on:

  • Their roles and responsibilities within their respective functions
  • How to develop and execute a fitting public affairs strategy?
  • How to establish an adequate government relations function?
  • How to synthesize adequate practices in implementation?
  • Master and execute the main public affairs lobbying techniques

Who Should Attend?

This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This course is recommended for managers tasked with overseeing Strategic Government and Public Affairs:

  • Ministerial & Ministerial Committee Levels
  • Governing Body & CEO Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals

Course Outline

Day One

  • The role of public affairs
  • Principles of public affairs and government relations
  • Corporate political activity
  • Lobbying frameworks
  • Digital media and tech trends

 

Day Two

Public Affairs Strategy

  • Mapping public affairs and political landscapes
  • Objective setting
  • Audience identification and management
  • Building an influential argument
  • Evaluation methods
  • Measuring success

 

Day Three

Working with Governments

  • How governments work
  • The role of politics in government policy making
  • Engaging with government officials
  • Dynamics of relationships with government officials
  • Lobbying regulation for working with governments
  • Transparency requirements for working with governments

 

Day Four

Working with Media

  • Proactive media relations
  • Developing key messaging
  • Campaign management
  • Bypassing the news media
  • Broadcast appearances
  • Crisis management

 

Day Five

Working with interest groups and other stakeholders

  • Identifying stakeholders
  • Stakeholder engagement and contact programmes
  • Effective positioning with stakeholders
  • Managing conflicting interests

 

Certificate

Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.

Accreditation

NASBA

In association with

GLOMACS Training & Consultancy

GLOMACS Training & Consultancy

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Strategic Public Affairs and Government Relations Programme
Duration
5 days
Format
Classroom, Live/Online
Language
English
Certificate
Yes
Choose the date and location that suits you:
Classroom Sessions
London
28 Apr-02 May 2025
Fee: $5,950
Book your place
London
15-19 Sep 2025
Fee: $5,950
Book your place
Dubai
01-05 Dec 2025
Fee: $5,950
Book your place
Online Sessions
Live/Online
01-05 Dec 2025
Fee: $3,950
Book your place
Enquire for this course Request for In-House Training
Download Course Brochure
Related Category

Related Courses

FREQUENTLY ASKED QUESTIONS

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ARE THERE ANY PLACES LEFT ON AN EVENT?

Category: FAQ page

To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us

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CAN YOU HELP ME OBTAIN HOTEL ACCOMMODATION & VISA?

Category: FAQ page

Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:

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DO YOU OFFER PROFESSIONAL ACCREDITATION?

Category: FAQ page

Yes, Oxford Management Centre is accredited by the following professional bodies;

National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.

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IS THERE A DISCOUNT FOR MORE THAN ONE REGISTRANT/COURSE?

Category: FAQ page

Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]

Note: Discounts are not applicable with any other special offer that may be available.

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WAYS TO REGISTER FOR A TRAINING COURSE

Category: FAQ page

There are 2 easy ways to register:

  • Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
  • E-mail: Send your details to [email protected]
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WHAT IF I CANCEL THE BOOKING?

Category: FAQ page

We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.

For more information request, email [email protected] or call +971 50 985 0174.

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WHAT IS INCLUDED IN THE TRAINING COURSES FEES?

Category: FAQ page

The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.

While, online training fees cover the course presentation and digital documentation and relevant materials.

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WHAT KIND OF CERTIFICATES DO I GET?

Category: FAQ page

The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.

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WHEN AND HOW DO I ARRANGE PAYMENT?

Category: FAQ page

Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.

Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.

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WHEN SHOULD I EXPECT TO RECEIVE CONFIRMATION OF REGISTRATION?

Category: FAQ page

Upon receipt of your registration form, we will send you the following by e-mail:

  • Registration Confirmation
  • Invoice/Receipt (where appropriate)

If you register online you will receive an e-mail within 24 hours confirming your registration.


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