An Intensive 5-day Training Course
Product Management for Business-to-Business (B2B) Companies
Learn How to Become a Credible Product Manager and Help Your Products to Succeed in a B2B Market
Course Introduction
In B2B product management, success hinges on your ability to win support and collaboration from colleagues and stakeholders, despite lacking direct authority over them. This Product Management for Business to Business (B2B) Companies training course is designed to help you craft compelling product strategies and plans that naturally garner the backing you need for successful implementation.
You’ll learn best practices in B2B product management, gain essential tools, and adopt a market-focused mindset to effectively promote and position your products. By the end of the course, you'll be equipped to create strategies that inspire support and drive your products' success in the market.
Objectives
By the end of this training course, you will be able to:
- Take the Lead in Marketing your Products
- Construct a Credible Product Marketing Plan
- Adopt a More Market-focused Mind-set
- Think and Act Strategically
- Avoid Being Drawn Into Operational Issues
- Create Superior Value for Customers and Avoid Price Erosion
- Manage the Product Through its Life Cycle
Who Should Attend?
This training course is suitable for a wide range of professionals but will greatly benefit:
- Product Managers who Want to Control How Their Products are Marketed
- Marketing Directors who Want Their Product Managers to Think and Act Strategically
- Marketing Managers who Want to Integrate Product Marketing
- Product Development Managers who Want to Become Product Managers
- Technical Experts who Want to Become Product Managers
Course Outline
Day One
The Product Manager’s Role
- The role and challenges of a product manager
- How to deal with the sales force
- Constructing a B2B product marketing plan
- Strategic fit, corporate strategy and brand
- Defining scope and mapping market players
Understanding the market and its drivers
Day Two
How Customers Meet their Challenges and How to Discover Value Opportunities
- Factors that impact on the market
- Stakeholders and how to prioritise them
- Understanding customers’ needs and challenges
- Profiling decision-makers
- Understanding the customers’ key success factors
- Defining gaps in the customers’ capabilities
Day Three
Targeting Competitors, Defining Key Success Factors and Market Attractiveness
- How to target competitors
- Understanding the competitors’ strengths and weaknesses
- Competitive strategies and how to compete
- Managing the customers’ perception
- Finding sustainable, profitable, competitive differential-advantage
- Analysing key success factors and capabilities
Day Four
Setting Objectives and Product Marketing Strategies
- Setting objectives and defining product strategy
- Defining target segments, customers and stakeholders
- Defining priority, importance, journey and tasks
- Creating the right product marketing mix
- Developing and managing the product portfolio - Innovation
- Discovering value and creating value propositions
- Value models that support price
Day Five
Designing the Communications, Managing the Channel, Implementing and Controlling the Plan
- Directing the communications to customers and stakeholders
- Briefing the marketing communications team
- Winning support from the sales force
- Managing channel partners
- Implementing and controlling the plan
- Verifying the plan
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
