An Intensive 5-day Training Course
The Sales & Marketing Management MBA
Initiatives to Increase Sales Volumes and Revenues
Course Introduction
Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organisation can best serve and designs programmes to inform these stakeholders.
Market leadership comes through customer satisfaction, quality products and services, innovative selling and service. It is about seeing the world through our customer’s eyes and making decisions that have a positive impact on them.
This Oxford Management Centre training course focuses on:
- The major decisions marketing and sales leaders face in matching their organisation’s resources with marketplace realities
- Analysis of current issues in marketing and sales management and frameworks for managing them
- Best practices, concepts, tools and techniques for managing marketing and sales activities
- Applying marketing and sales theories to the real-world issues delegates face including balancing demand and supply, understanding and responding to buyer behaviours, and relationship building
- Marketing and sales strategies in the global marketplace including relationship building with people from other cultures
Objectives
By the end of this programme, participants will be able to:
- Align sales and marketing Initiatives within the organisation
- Develop sales and marketing strategies and programmes to build competitive advantage
- Improve the sales recruiting, interviewing, and hiring process
- Integrate social media marketing with traditional marketing activities
- Use the marketing mix to increase business development opportunities
- Adjust their marketing, communication and selling styles to that of people from other cultures
Who Should Attend?
Sales and marketing professionals and business owners, including:
- Regional Sales Managers and Sales Directors
- Account Managers and Account Executives
- Telephone Sales Managers and Sales Executives
- Online Sales Managers and Sales Executives
- Sales Engineers
- Sales Trainers
- Customer Service Managers and Advisors/ Agents
- Business Development Managers and Executives
- Marketing Strategists and Planners
- Creatives and Content Management Specialists
- Digital Brand Management, Digital Marketing, Social Media and SEO Specialists
- Researchers and Data Analysts
- PR, Public Affairs, Community Relations, Media Relations and Reputation Management Professionals
Course Outline
Day One to Day Five
- Steps in Designing the Sales Force including Setting Objectives, Types of Sales Structure, Compensation and Costs
- Strategies for Recruiting, Training, Directing, Motivating and Evaluating Highly Effective Sales People
- Developing Selling Skills including Prospecting, Qualifying, Negotiating, Closing and Relationship Management
- Interpersonal Skills to Improve Sales Effectiveness including Listening, Explaining, Influencing and Persuading
- Selling and Marketing to People from Other Cultures
- The Marketing Management Process and Marketing Planning
- Analysing Marketing Opportunities and Selecting Target Markets
- Designing Marketing Strategies and Planning Marketing Programmes
- Organising, Implementing and Controlling Marketing Efforts
- Coaching and Motivating Marketing Professionals to Achieve Peak Performance and a Mindset of Continuous Improvement
Certificate
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
