An Intensive 5-day Training Course
Mini MBA in Marketing & Brand Management
Course Introduction
Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organization can best serve and designs programmes to influence these stakeholders.
This Oxford Management Centre training course focuses on:
- The major decisions marketing and brand management leaders face in matching their organizations resources with marketplace realities
- Analysis of current issues in marketing and brand management and frameworks for managing them
- Best practices, concepts, tools and techniques for managing marketing and brand activities
- Applying marketing and branding theories to the real-world issues delegates face including balancing demand and supply, understanding, and responding to buyer behaviors, and relationship building.
Objectives
By the end of this training course participants will be able to:
- Align marketing with other strategic initiatives within the organization
- Improve the sales recruiting, interviewing, and hiring process
- Integrate social media marketing with traditional marketing activities
- Use the marketing mix to increase business development opportunities
- Recommend, develop, and manage branding activities
Training Methodology
The training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles.
Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.
We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.
Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 60% of training will be experiential and 40% will be theoretical.
Participants will receive a course manual with an introduction to the training, slides, overview, background information, exercises, and plenty of space for their own notes.
Organisational Impact
Here are just some of the many valuable benefits to your organization:
- Enhanced capabilities and professionalism amongst marketing and branding leaders
- Structured and logical brand development and management that supports consistent product management activities
- Marketing strategy and plans that link to and support strategic business objectives
- Higher levels of customer satisfaction and loyalty leading to reduced customer churn and increased revenues.
Personal Impact
After attending this Oxford Management Centre training course, you will be able to:
- Confidently advise executives and board members on appropriate marketing strategies for your organization
- Evaluate existing brands and make recommendations for improving brand management activities
- Develop and implement marketing plans to improve customer relationship management and generate growing revenues
Explain the financial aspects of marketing and brand management, develop marketing forecasts and budgets, and advise on investment decisions.
Who Should Attend?
This Mini MBA training course is for executives with marketing responsibilities, and those who wish to understand strategic marketing decision making, including:
- Regional and country managers
- Marketing managers and marketing directors
- Brand managers and directors
- Customer relationship managers and executives
- Customer service managers and executives
- Business development managers and executives
- Marketing strategists and planners
- Digital brand management, digital marketing, social media and SEO specialists
- Researchers and data analysts
- PR, public affairs, community relations, media relations and reputation management professionals.
Course Outline
Day One
Strategic Marketing Management
- Overview of the core marketing concepts and the marketing process
- Methods for analyzing marketing opportunities
- Strategies for managing products and services including product families and product lines
- Designing pricing strategies to maximize volumes, revenues or profits
- Strategic distribution decisions to get products to customers quickly and cost effectively
- Developing effective promotion strategies to engage consumers, customers and clients
Day Two
Brand Management
- Creating an effective brand identity
- Brand naming options for product families and product lines
- Developing support for the brand: champions, ambassadors, celebrities, influencers
- Protecting the brand over time: monitoring stakeholder experiences and perceptions
- Knowing when to refresh the brand
- Managing the organizations reputation
Day Three
Managing Stakeholders
- Understanding B2C decision making and buyer behaviors
- Understanding B2B decision making and buyer behaviors
- Mapping, segmenting and prioritizing stakeholders
- How to create buyer behaviors
- Relationships management: using customer journey maps
- Improving customer experience: taking customers on the journey
Day Four
Managing Marketing Communication Activities
- Key marketing tools and channels
- Digital marketing and social media marketing
- Managing relationships with the media
- Developing new products and services
- Managing the product life cycle
- Useful frameworks for creating a marketing plan
Day Five
Evaluation & Finance for Marketers
- Developing key marketing KPIs to measure outputs, outcomes, value and differentiation
- The financial cycle: creating marketing forecasts and budgets
- Reading financial information: P&L accounts, balance sheets and cash-flow
- Demonstrating return on investment for executives
- Investment decision making
- Action planning
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
Accreditation
In association with
Related Courses
Oil and Gas: Markets, Trading, Pricing and Economic Framework
Date: 28 Apr-02 May 2025 Location: Dubai Fee: $5,950
Strategic Account Management in the Digital Age
Date: 16-20 Jun 2025 Location: Dubai Fee: $5,950
Logistics & Supply Chain Management
Date: 12-16 May 2025 Location: Riyadh Fee: $5,950
The Certified Marketing Professional
Date: 28 Apr-02 May 2025 Location: Dubai Fee: $5,950
Providing World-Class Customer Experience, Service and Satisfaction
Date: 17-28 Nov 2025 Location: Dubai Fee: $11,900
Delivering Quality Management and Customer Satisfaction to meet ISO 10001 – 10004
Date: 28 Apr-02 May 2025 Location: Dubai Fee: $5,950
Behavioural Economics
Date: 28 Jul-01 Aug 2025 Location: Dubai Fee: $5,950
FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
