An Intensive 5-day Training Course
Strategic Account Management in the Digital Age
Mastering AI and Digital Tools to Drive Account Success
Course Introduction
This Strategic Account Management in the Digital Age training course is designed for professionals and executives aiming to harness the power of digital transformation to drive their account management strategies. In a rapidly evolving digital landscape, understanding and implementing cutting-edge digital tools and AI technologies is crucial for maintaining a competitive edge. This comprehensive training course provides the knowledge and skills necessary to excel in strategic and key account management, leveraging digital innovations to enhance customer relationships and business outcomes.
AI, chatbots and salesforce automation are changing the way service is delivered and value created. This training course contains the very latest thinking and tools to enable organisations to be at the cutting edge of this new service revolution that will transform how service is delivered and received and customer value is created.
This Oxford Management Centre training course will highlight:
- The fundamental concepts of digital transformation
- The integration of AI and digital tools in account management
- Strategies for developing and implementing digital roadmaps
- Best practices for overcoming digital transformation challenges
- Future trends in digital account management
Objectives
At the end of this Strategic Account Management in the Digital Age training course, you will learn to:
- Understand the core concepts of digital transformation
- Develop strategies for integrating digital tools in account management
- Analyze the impact of AI on strategic account management
- Design a digital roadmap for key accounts
- Apply best practices for implementing digital strategies
Training Methodology
This Strategic Account Management in the Digital Age training course uses a blend of video lectures, interactive quizzes, real-world case studies, access to AI and Digital tools and practical assignments to facilitate learning. Participants will engage in discussions and receive supplementary resources to enhance their understanding and application of digital strategies in account management.
Organisational Impact
The Organisation will have the following benefits;
- Enhanced efficiency in account management processes
- Improved customer engagement and satisfaction
- Increased agility and innovation in business strategies
- Better decision-making through data analytics
- Competitive advantage through AI integration
- Fostered culture of continuous digital improvement
Personal Impact
At the end of this training course, the participants will gain the following;
- Advanced understanding of digital transformation
- Skills to leverage AI and digital tools in account management
- Ability to create and implement effective digital strategies
- Insights into future trends in digital account management
- Practical knowledge through case studies and assignments
- Enhanced career growth opportunities
Who Should Attend?
This Strategic Account Management in the Digital Age training course is suitable to a wide range of professionals but will greatly benefit:
- Marketing and Sales Executives
- Account Managers
- Business Development Executives
- Strategic Account Managers
- Customer Relationship Managers
- Key and Strategic Account Managers
Course Outline
Day One
Introduction to Digital Transformation and Key Account Management
- Overview of Digital Transformation
- Definition and Importance
- Historical Perspective
- Technological Advancements
- Core Components of Digital Transformation
- Technology Integration
- Data and Analytics
- Customer Experience
- Benefits and Challenges of Digital Transformation
- Enhanced Efficiency
- Improved Customer Engagement
- Organizational Resistance
- Technical Challenges
- Key Trends in Digital Transformation
- AI and Machine Learning
- IoT
- Blockchain
- Edge Computing
Day Two
Digital Tools and Technologies for Account Management
- Introduction to Digital Tools
- CRM Systems
- Digital Communication Tools
- Leveraging CRM Systems
- Key Features and Benefits
- Best Practices for CRM Utilization
- Digital Communication Tools
- Platforms and Usage
- Enhancing Customer Interactions
- Data Analytics for Account Management
- Big Data Overview
- Predictive Analytics Techniques
Day Three
AI in Strategic Account Management
- Understanding AI
- Definition and Key Concepts
- Applications in Business
- AI Tools for Market Analysis
- Customer Insights
- Market Trends Analysis
- Predictive Analytics for Account Management
- Techniques and Tools
- Personalizing Customer Interactions with AI
- Customization Techniques
- Enhancing Customer Experience
Day Four
Developing a Digital Strategy for Key Accounts
- Setting Objectives and KPIs
- Defining Goals
- Measuring Success
- Creating a Digital Roadmap
- Planning and Implementation
- Tools and Frameworks
- Integrating Digital Tools
- Process Integration
- Technology Alignment
Day Five
Implementing Digital Strategies and Future Trends
- Change Management
- Overcoming Resistance
- Engaging Stakeholders
- Training and Empowering Teams
- Skill Development
- Continuous Learning
- Monitoring and Adjusting Strategies
- Performance Tracking
- Strategy Refinement
- Future Trends in Digital Transformation
- Emerging Technologies
- Preparing for Continuous Evolution
- Conclusion and Key Takeaways
- Summary of Learnings
- Encouragement for Ongoing Development
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
