An Intensive 5-day Training Course
Strategic Account Management in the Digital Age
Mastering AI and Digital Tools to Drive Account Success
Course Introduction
This Strategic Account Management in the Digital Age training course is designed for professionals and executives aiming to harness the power of digital transformation to drive their account management strategies. In a rapidly evolving digital landscape, understanding and implementing cutting-edge digital tools and AI technologies is crucial for maintaining a competitive edge. This comprehensive training course provides the knowledge and skills necessary to excel in strategic and key account management, leveraging digital innovations to enhance customer relationships and business outcomes.
AI, chatbots and salesforce automation are changing the way service is delivered and value created. This training course contains the very latest thinking and tools to enable organisations to be at the cutting edge of this new service revolution that will transform how service is delivered and received and customer value is created.
This Oxford Management Centre training course will highlight:
- The fundamental concepts of digital transformation
- The integration of AI and digital tools in account management
- Strategies for developing and implementing digital roadmaps
- Best practices for overcoming digital transformation challenges
- Future trends in digital account management
Objectives
At the end of this Strategic Account Management in the Digital Age training course, you will learn to:
- Understand the core concepts of digital transformation
- Develop strategies for integrating digital tools in account management
- Analyze the impact of AI on strategic account management
- Design a digital roadmap for key accounts
- Apply best practices for implementing digital strategies
Training Methodology
This Strategic Account Management in the Digital Age training course uses a blend of video lectures, interactive quizzes, real-world case studies, access to AI and Digital tools and practical assignments to facilitate learning. Participants will engage in discussions and receive supplementary resources to enhance their understanding and application of digital strategies in account management.
Organisational Impact
The Organisation will have the following benefits;
- Enhanced efficiency in account management processes
- Improved customer engagement and satisfaction
- Increased agility and innovation in business strategies
- Better decision-making through data analytics
- Competitive advantage through AI integration
- Fostered culture of continuous digital improvement
Personal Impact
At the end of this training course, the participants will gain the following;
- Advanced understanding of digital transformation
- Skills to leverage AI and digital tools in account management
- Ability to create and implement effective digital strategies
- Insights into future trends in digital account management
- Practical knowledge through case studies and assignments
- Enhanced career growth opportunities
Who Should Attend?
This Strategic Account Management in the Digital Age training course is suitable to a wide range of professionals but will greatly benefit:
- Marketing and Sales Executives
- Account Managers
- Business Development Executives
- Strategic Account Managers
- Customer Relationship Managers
- Key and Strategic Account Managers
Course Outline
Day 1
Introduction to Digital Transformation and Key Account Management
- Overview of Digital Transformation
- Definition and Importance
- Historical Perspective
- Technological Advancements
- Core Components of Digital Transformation
- Technology Integration
- Data and Analytics
- Customer Experience
- Benefits and Challenges of Digital Transformation
- Enhanced Efficiency
- Improved Customer Engagement
- Organizational Resistance
- Technical Challenges
- Key Trends in Digital Transformation
- AI and Machine Learning
- IoT
- Blockchain
- Edge Computing
Day 2
Digital Tools and Technologies for Account Management
- Introduction to Digital Tools
- CRM Systems
- Digital Communication Tools
- Leveraging CRM Systems
- Key Features and Benefits
- Best Practices for CRM Utilization
- Digital Communication Tools
- Platforms and Usage
- Enhancing Customer Interactions
- Data Analytics for Account Management
- Big Data Overview
- Predictive Analytics Techniques
Day 3
AI in Strategic Account Management
- Understanding AI
- Definition and Key Concepts
- Applications in Business
- AI Tools for Market Analysis
- Customer Insights
- Market Trends Analysis
- Predictive Analytics for Account Management
- Techniques and Tools
- Personalizing Customer Interactions with AI
- Customization Techniques
- Enhancing Customer Experience
Day 4
Developing a Digital Strategy for Key Accounts
- Setting Objectives and KPIs
- Defining Goals
- Measuring Success
- Creating a Digital Roadmap
- Planning and Implementation
- Tools and Frameworks
- Integrating Digital Tools
- Process Integration
- Technology Alignment
Day 5
Implementing Digital Strategies and Future Trends
- Change Management
- Overcoming Resistance
- Engaging Stakeholders
- Training and Empowering Teams
- Skill Development
- Continuous Learning
- Monitoring and Adjusting Strategies
- Performance Tracking
- Strategy Refinement
- Future Trends in Digital Transformation
- Emerging Technologies
- Preparing for Continuous Evolution
- Conclusion and Key Takeaways
- Summary of Learnings
- Encouragement for Ongoing Development
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
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