An Intensive 5-day Training Course
The Certified Marketing Professional:
The Sales & Marketing Management MBA
Mastering Strategic Sales and Marketing for Business Growth
Course Introduction
This training course is designed for professionals seeking to master the full spectrum of marketing and sales strategies to drive business success. In today’s competitive landscape, organisations need leaders who can integrate marketing intelligence with sales execution to deliver measurable results. This training course equips participants with the tools, frameworks, and insights needed to lead high-performing marketing and sales teams.
This training course combines the strategic depth of an MBA with the practical expertise of a certified marketing professional. Participants will explore advanced concepts in brand management, customer engagement, digital marketing, and sales leadership. Through interactive sessions, real-world case studies, and hands-on exercises, delegates will gain the confidence and competence to influence business outcomes and accelerate career growth.
This training course will highlight:
- Strategic integration of sales and marketing functions
- Advanced customer segmentation and targeting techniques
- Digital marketing strategies and performance analytics
- Leadership and team management in sales environments
- Brand positioning and value proposition development
Objectives
At the end of this training course, you will learn to:
- Understand integrated sales and marketing strategies
- Develop customer-centric marketing campaigns
- Analyse market trends and consumer behaviour
- Apply digital tools for marketing effectiveness
- Design performance-driven sales processes
Training Methodology
This training course uses a blend of interactive lectures, group discussions, case study analysis, and practical exercises. Participants will engage in role plays, simulations, and collaborative problem-solving to reinforce learning and apply concepts in real-world scenarios.
Organisational Impact
The Organisation will have the following benefits:
- Enhanced marketing and sales alignment
- Improved customer acquisition and retention
- Increased ROI from marketing initiatives
- Stronger brand positioning and market share
- More effective sales leadership and motivation
- Data-driven decision-making in marketing and sales
Personal Impact
At the end of this training course, the participants will gain the following:
- Broader strategic marketing knowledge
- Enhanced sales leadership capabilities
- Improved analytical and decision-making skills
- Confidence in managing cross-functional teams
- Practical tools for campaign execution
- Career advancement through certification and expertise
Who Should Attend?
This training course is suitable to a wide range of professionals but will greatly benefit:
- Professionals involved in marketing, sales, or business development roles seeking strategic advancement.
- Marketing Managers and Executives
- Sales Managers and Team Leaders
- Business Development Professionals
- Brand and Product Managers
- Customer Relationship Managers
Course Outline
Day One
Strategic Marketing Foundations
- Marketing principles and strategic alignment
- Market segmentation and targeting strategies
- Consumer behaviour and decision-making models
- Brand positioning and value creation
- Marketing mix and integrated communications
- Competitive analysis and market intelligence
- Strategic planning and goal setting
- Marketing ethics and corporate responsibility
Day Two
Sales Management and Leadership
- Sales strategy and organisational alignment
- Sales forecasting and pipeline management
- Motivating and leading sales teams
- Sales performance metrics and KPIs
- Consultative selling and relationship building
- Territory and account management
- Negotiation and closing techniques
- Coaching and mentoring in sales
Day Three
Digital Marketing and Analytics
- Digital marketing channels and platforms
- SEO, SEM, and content marketing strategies
- Social media engagement and branding
- Email marketing and automation tools
- Web analytics and performance tracking
- Customer journey mapping and UX
- Online reputation and influencer marketing
- Data-driven campaign optimisation
Day Four
Marketing Execution and Campaigns
- Campaign planning and budgeting
- Creative development and messaging
- Media planning and buying strategies
- Integrated marketing communications
- Event and experiential marketing
- Product launch and go-to-market strategies
- Monitoring and evaluating campaign success
- Crisis communication and brand protection
Day Five
Strategic Integration and Application
- Aligning sales and marketing for growth
- Building cross-functional collaboration
- Strategic account and customer management
- ROI and performance measurement frameworks
- Leadership in marketing and sales transformation
- Innovation and future trends in marketing
- Capstone project and action planning
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
