An Intensive 2-day Training Course

Strategic Brand Development and Performance Management

Increasing Brand/Portfolio Value

NASBA

Course Introduction

The power of brands has increased enormously in the past 25 years – Apple®, Google®, Microsoft®, Amazon® and Facebook® have combined annual revenues in excess of $800 billion and previously defunct brand names such as Blaupunkt® and Akai® have been revived – because brands sell products and services, to consumers and to businesses.

This OXFORD Strategic Brand Development and Performance Management online training Course will provide you with a good understanding of how to track brand value/performance and research/plan brand development.

This online training Course will highlight:

  • Valuing brands as assets
  • Assessing brand performance
  • Research methods for brand managers
  • Maintaining the brand portfolio
  • Adding to the brand portfolio

Objectives

By attending this online Course, you will learn to:

  • Discuss how to place a value on a brand
  • Explain how to assess brand performance
  • Assess different research methods and how to use comparative methods to test brand options
  • Formulate a brand architecture
  • Plan how to extend a brand/appraise the pros and cons of brand expansion
  • Discuss portfolio maintenance

Training Methodology

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Impact

Attending this Strategic Brand Development and Performance Management  online training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including how to:

  • Value brands, using a price premium methodology
  • Research brand performance
  • Develop a coherent brand architecture
  • Analyze future brand developments
  • Maintain the brand portfolio
  • Extend the brand portfolio

Personal Impact

This online training course will help the participants to strengthen their strategic brand management capabilities, including:

  • A structured approach to managing brands
  • Assessing brand value
  • Applying appropriate brand research methods
  • Building brand portfolios using an architectural approach
  • Keeping brand portfolios in good shape
  • Setting up direct and/or indirect channels to market, as appropriate

Who Should Attend?

This online training course is suitable to a wide range of professionals with an interest in brand management and marketing, but will greatly benefit:

  • Marketing Executives
  • Brand Managers
  • Key Account Executives
  • Business Development Professionals
  • Entrepreneurs
  • Small to Medium Enterprise (SME) owners and Managers
  • Sales Executives and Sales Managers

Course Outline

Day One

Brand value, performance and research

  • Developing brand financials, e.g. return on investment, future cash flows, net present value
  • Establishing the brand value chain
  • Assessing brand performance
  • Supporting brand audits with focused tracking surveys
  • Using research to identify customer perception of brands
  • Qualitative and quantitative research methods
  • Brand based and marketing based comparative methods
  • Conjoint analysis, residual based and valuation based methods
Day Two

 DAY 2

 Brand architecture

  • Brand strategy and brand architecture, developing a hierarchy of brands
  • Creating a brand architecture
  • Building brand equity Introducing new products and brand extensions
  • Designing brand extensions, naming brand extensions for maximum impact
  • Managing brands over an extended period of time
  • Balancing the brand portfolio, refreshing tired brands, developing acquisitions and divestments
  • Introducing new market segments,
  • Introducing new regional/continental markets, dealing with international considerations, building global brand equity

Certificate

Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.

Accreditation

NASBA

In association with

GLOMACS Training & Consultancy

GLOMACS Training & Consultancy

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FREQUENTLY ASKED QUESTIONS

To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us

Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:

Yes, Oxford Management Centre is accredited by the following professional bodies;

National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.

Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]

Note: Discounts are not applicable with any other special offer that may be available.

There are 2 easy ways to register:

  • Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
  • E-mail: Send your details to [email protected]

We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.

For more information request, email [email protected] or call +971 50 985 0174.

The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.

While, online training fees cover the course presentation and digital documentation and relevant materials.

The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.

Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.

Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.

Upon receipt of your registration form, we will send you the following by e-mail:

  • Registration Confirmation
  • Invoice/Receipt (where appropriate)

If you register online you will receive an e-mail within 24 hours confirming your registration.


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