Mastering Sales & Marketing in the Age of New Social Media

Course Introduction

The world is now officially Social!  The advance of internet technologies has presented Business with a ‘Perfect Storm’ of;

• Erosion of Traditional Points of Differentiation and mass-commoditization through Price-comparison and Auto-switching websites
• Increased customer expectations, 24/7/365 with 1 hour response times are now the expected ‘norm’ and
• Social Media has made the Customer Experience the single most compelling component of the entire Marketing Mix

This Oxford Management Centre training course will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It's important to realize that social media marketing works best when integrated with other components of your marketing plan.

This highly-interactive Mastering Sales & Marketing in the Age of Social Media training Course has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.

Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention.

Objectives

Specifically you will learn to:

• Design a comprehensive social media sales and marketing plan
• Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities
• Demonstrate familiarity with the range and variety of social media platforms and tools
• Understand how to monitor a& measure the effectiveness and ROI of a social media plan
• Monitor social media to protect brand reputation and build customer relationships
• Develop persuasion and communications skills to enhance sales effectiveness
• Implement strategies to engage customers through social media marketing
• Integrate social media marketing tools into existing marketing plan
• Determine which social media channels best fit organisational marketing objectives
• Explain how social media marketing differs from traditional marketing
• Describe best practices and rules of engagement for online sales and marketing

Who Should Attend?

This OXFORD workshop is suitable for a wide range of Executives who have an interest in the branding, corporate reputation or commercial success of their organisation, but will specifically be of interest to;

• Sales & Marketing Professionals
• Business Development Team Members
• Customer Service Professionals
• Team Leaders & Supervisors
• Administrators
• HR & Training Professionals
• Accounts Personnel
• Public Relations Professionals

Course Outline