An Intensive 5-day Training Course
Market Research and Intelligence
Using Actionable Intelligence for Strategic Advantage
Course Introduction
Value only exists between the ears of the customer.
Knowing the mind of the customer is more important to an Enterprise’s future profitability than it has ever been. Customers are faced daily with a huge array of choices and make their decisions in ways that did not exist even a few years ago.
The key to enduring success for an organisation is to understand this and to have robust methodologies in place to capture, understand and then commercialize this. This is the role of Market Research and Market Intelligence.
Objectives
As a result of attending this Oxford Management Centre workshop you will understand;
- Market Research and Market Intelligence, what they both are, why they are useful and how to do and apply them.
- Understand the many different types of getting customer feedback and know how to devise a robust research campaign that yields valuable insights
- Analyze current trends within your marketplace and devise strategies to meet them.
- Understand how to use Market Intelligence to support and achieve Marketing objectives
- Get valuable insights into the customer’s mind for proposition building
- Create robust analytics to interpret and act upon data yielded
Who Should Attend?
This workshop will be particularly useful for:
- Chief Marketing Officers
- Marketing VPs
- Marketing Directors
- Marketing Managers
- Brand Managers
- Business Owners
- Customer Relationship Managers
Course Outline
Day One to Day Five
- Understanding the Mind of the Customer
- Buyer Types and Personality Types
- Advanced Communications Skills
- Giving and Receiving Feedback Correctly
- Customer Survey Design and Analyses
- Marketing on Social Media
- Applications of Market Research and Market Intelligence
- Marketing Planning
- Market Research tools and when to use each type
- Calculating Customer Lifetime Value
- Brand Reputation Management
- Customer Service Recovery Strategies
- Action Planning and Continuous Improvement and the place for research in each
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
