An Intensive 5-day Training Course
Fundamentals of Marketing
Essential Principles and Best Practices
Course Introduction
Success in marketing requires understanding of the fundamental principles, concepts, theories, tools and techniques. Whether you are new to marketing or need a refresher on the fundamentals, this training Course provides a clear understanding of the essential principles as well as best practices.
The practical training Course explains the key areas of marketing, how to:
- Identify and understand customer needs, wants and demands
- Choose which markets to enter
- Develop products and services that satisfy your target markets
- Clearly explain the benefits of your products and services
- Persuade potential customers to purchase what you sell
- Prove your efforts have led to improved revenues, profits and market share
Delegates will leave with an understanding of how to think, act and speak like a marketing professional. They will develop a winning marketing plan and be able to explain, to executives and other team members, how it can create value for customers and the organisation.
Objectives
At the end of the Oxford Management Centre training course delegates will be able to:
- Understand how marketing can improve their organisation’s performance
- Apply marketing principles to become more customer and market-focussed
- Understand production, distribution and selling concepts
- Develop and manage marketing campaigns
- Develop financial techniques relevant to marketing
- Measure and evaluate marketing performance
Who Should Attend?
Marketing, public relations, public affairs, corporate communication and sales professionals who want to apply latest marketing best practices, processes, tools and techniques in their roles.
Course Outline
Day One to Day Five
- Marketing to the Four Customer Buying Styles
- Overcoming Communication Barriers in the Marketing Process
- Marketing Budget Considerations
- Building and Managing your Brand
- Common Marketing Mistakes and How to Avoid Them
- Steps for Planning an Effective Marketing Campaign
- Developing a Social Media Marketing Campaign
- Leveraging blogs, Twitter, Facebook, YouTube, and LinkedIn Marketing
- Developing a Customer Service Satisfaction Survey
- Establishing Marketing Goals to Improve Customer Satisfaction
Certificate
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
