An Intensive 5-day Training Course
Event Management Specialist
Planning and Delivering Successful Events

Course Introduction
The Event Management Specialist training course is a comprehensive training course designed to equip with the essential skills and knowledge required to excel in the dynamic field of event management. Participants will embark on an immersive learning journey that covers every aspect of event planning, from conceptualization and marketing to execution and post-event analysis.
This training course is tailored to provide a balanced mix of theoretical foundations and practical applications, ensuring that participants are well-prepared to manage events of all scales with professionalism and flexibility. Whether aspiring to become or acting already as event manager, a seasoned professional should look to refine their skills and to enhance organization’s event strategies.
This Oxford Management Centre Event Management Specialist training course will highlight:
- Comprehensive event planning.
- Creative conceptualization and design.
- Effective marketing and promotion.
- On-site event management.
- Post-event evaluation and reporting.
Objectives
Throughout the training course, participants will engage with industry experts, participate in hands-on activities, and analyze real-world case studies that will enhance understanding of effective event management practices.
By the end of this training course, Participants will have developed a robust skill set that includes advanced planning techniques, innovative marketing strategies, and proficient execution capabilities. Additionally, will gain valuable insights into protocol, stakeholder communication, and the latest trends in event technology. Our goal is to empower Participants to deliver exceptional events that not only meet but surpass clients' and stakeholders' expectations, ultimately driving success for both professional and organization.
At the end of this Event Management Specialist training course, you will learn to:
- Develop comprehensive event plans.
- Design memorable events.
- Execute effective marketing and promotion policies.
- Coordinate on-site event operations.
- Evaluate event success and gather feedback
Training Methodology
This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice. The Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
Organisational Impact
The Organization will have the following benefits:
- Enhanced event quality and professionalism.
- Increased efficiency and cost-effectiveness.
- Improved marketing and promotion.
- Stronger client and stakeholder relationships.
- Innovative event solutions.
- Networking and collaboration opportunities.
- Comprehensive post-event analysis.
Personal Impact
At the end of this training course, the participants will gain the following;
- Enhanced skill set: gain a thorough understanding of the event management process, from planning to execution.
- Industry insights: learn about the latest trends and innovations in event management.
- Practical knowledge: engage in hands-on activities and case studies to apply theoretical concepts.
- Networking opportunities: connect with other professionals in the field and build valuable relationships.
- Career advancement: enhance the resume with specialized skills.
- Certification: receive a certification that validates expertise and commitment to professional development in event management.
Who Should Attend?
This Oxford Management Centre Event Management Specialist training course is suitable to a wide range of professionals but will greatly benefit:
- Aspiring and current event managers
- Corporate professionals
- Marketing and communications professionals
- HR professionals responsible for planning corporate training sessions, team-building activities, and company retreats.
- PR professionals and Protocol officers.
- Venue Managers, Managers of event venues such as hotels, conference centers, and exhibition halls who want to understand event planning from a client perspective.
- Marketing and Branding Consultants
- Consultants advising clients on event marketing strategies
- Professionals looking to add event management to their portfolio of services.
- Tourism and Hospitality Professionals
- Freelancers and Entrepreneurs
- Government and Municipal Officials
- Public sector employees responsible for organizing community events, public forums, and official ceremonies.
Course Outline
Day One
Definition and Scope of Event Management
- Introduction to event management.
- Definition and scope of event management.
- Types of events: corporate, social, cultural, and sports events.
- The Role of an event manager.
- Key responsibilities and skills required.
- Steps in planning an event.
- Importance of creating a detailed event plan.
Day Two
Event Conceptualization and Planning
- Understanding event objectives and target audience.
- Defining clear event objectives.
- Event branding and visual identity.
- Venue Selection and Layout.
- Factors to consider when choosing a venue.
- Creating a comprehensive event budget.
- Invitations.
Day Three
Event Marketing And Promotion
- Importance of marketing in event management.
- Digital marketing and social media.
- Public relations.
- Media relations.
- Sponsorship and partnership management.
Day Four
Event Execution And Management
- Event timeline and scheduling.
- On-site event management.
- Host responsibilities.
- Participants check-in.
- Protocol, precedencies, flags.
- Roles and responsibilities of the event team.
Day Five
Post-Event Activities and Professional Development In The Business
- Post-event evaluation and reporting.
- Client and stakeholder management.
- Current trends in the event industry.
- Adapting to changes and innovations.
- Building a career in event management.
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
Accreditation

In association with
FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.