An Intensive 5-day Training Course
Agile Product Management
Bringing Profitable Products to Market
Course Introduction
In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.
This Agile Product Management training Course will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.
This OXFORD Management Centre training course will highlight:
- The key frameworks and processes for agile product management
- Developing a roadmap for new products or services
- Forecasting new product volumes and project business case financials
- Pricing products/services, value engineering to market price points
- Using agile project management techniques to accelerate the development of new products and services
Objectives
At the end of this training course, you will learn to:
- Describe the key frameworks used in agile product management
- Recognize key stakeholders and create new product roadmaps to win their support
- Analyze the potential demand for new products and services
- Explain how to price new products/services and techniques for tuning value
- Demonstrate how to plan and execute product development, from requirements through to testing
Training Methodology
This training course will utilize various proven online learning techniques to ensure maximum engagement, understanding, comprehension, and retention of the information presented.
The course will balance expert presentations with engaging and interesting exercises such as case study analysis, designing surveys and questionnaires, designing a new product, quizzes, and discussions.
Organisational Impact
Attending this Agile Product Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including:
- Adopting a structured approach to product management
- Creating and developing new products or services
- Selecting the product position in the market
- Forecasting product sales and projecting costs
- Fostering innovation
- Accelerating the delivery of new products and services
Personal Impact
This training course will help the participants to strengthen their product management capabilities, including:
- Planning and executing new product development more effectively
- Producing volume and financial forecasts and projections for business cases
- Recognizing where a product or service fits into a market
- Applying innovation techniques to accelerate product development
- Using value engineering techniques to meet client requirements at associated price points
- Regularly delivering incremental value to the organization, through agile techniques
Who Should Attend?
This Agile Product Management course is suitable for a wide range of professionals interested in brand management and marketing, but will greatly benefit:
- Marketing Executives
- Brand Managers
- Key Account Executives
- Business Development Professionals
- Entrepreneurs
- Small to Medium Enterprise (SME) owners and Managers
- Sales Executives and Sales Managers
Course Outline
Day One
Product Management Frameworks
- Product management framework
- Product manager’s role
- Success factors in product management
- Identifying and managing stakeholder expectations
- Innovation frameworks
- Reporting framework
- Product portfolios and product roadmaps
- Opportunity costs in product channels
Day Two
Researching and Planning
- Forecasting sales volumes and revenues
- Developing financials for the business case
- Recognizing customer needs and product requirements
- Value engineering products to the market price points
- Developing pricing strategies
- Discounting options
- Developing the scope of a new product or service
- The new product launch playbook
Day Three
Agile Project Management Techniques
- Establishing quality criteria and management
- The agile delivery triangle
- Types of a project lifecycle
- The agile process and planning techniques
- Estimating the time required
- Burndown charts for delivery control
- Quality tools and techniques
Day Four
Product Management of Sales Strategies
- Copywriting tips and tools and techniques for copywriting
- Aligning offers to customer needs
- Describing the customer experience pathway
- Developing and using customer personas
- The pitch book and its structure
- Reacting to customer objections
- Supporting and mentoring colleagues to help increase sales
- Developing incentive packages and assessing customer loyalty
Day Five
Market Analysis for Product Management
- The art of competitive positioning
- Five considerations in choosing markets
- Three market perspectives
- The importance of strategic fit
- Visualizing a market
- Assessing the total market and total accessible market revenues
- Assessing the total segment potential and total expected segment revenues
- Choosing and discarding market segments
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
