An Intensive 5-day Training Course
Strategic Event Management
Investing in The Future of Your Events
Course Introduction
Take your events programme to the next level building your brand and reputation in line with corporate objectives. Getting the right mix of events with the right design values and consistent messaging to the right audiences is key. Courting the right guests at your social events builds influence plus, every event needs to be well planned and organised. Lack of attention to a critical detail could result in your event being talked about for all the wrong reasons with damage to your brand and reputation.
Objectives
You will learn to:
- Select the right events for your purpose spreading risk across many events, so that success won’t depend on one event alone
- Build key messages and brand values with key stakeholders
- Build capability, a trusted suppliers list and infrastructure across events
- Plan a programme of events to support and deliver the corporate strategy
- Schedule and plan each event within budget and deadlines
- Manage VIPs and the media with confidence
Who Should Attend?
This Oxford Management Centre training course is relevant to anyone likely to have responsibility for the delivery of events for the organisation but new to the concepts and practicalities of this facet of communications.
- Staff tasked with event delivery
- Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
- Senior operational managers with responsibility for managing teams whose role includes event management
- Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment
Course Outline
Day One to Day Five
- Analysing your Corporate Strategy and Plans to develop an Event Strategy
- Budget - Staff, Time, Materials Money
- Creating an Event Management Plan
- Venue Choice and Suitability Assessment
- Brand and its Expression in your Event Concept
- Sponsorship and Long-term Partnership / Alliances
- Event Promotion and Marketing
- Flawless and Consistent Contracting that omits No detail
- Managing Suppliers on Site
- Working with VIPs, their Diaries and Social Teams
- Hosting, Greeting, Farewell and Follow-up
- Evaluating Each Event’s Success
Certificate
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
