An Intensive 5-day Training Course
Public Relations in the Oil and Gas Industry
Communicating in a Volatile Environment
Course Introduction
Public Relations in the Oil and Gas Industry will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners and the media building your brand and reputation.
This powerful training course on Public Relations in the Oil and Gas Industry takes a problem-solving approach to the design of PR programmes for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.
Objectives
In this Oxford Management Centre training course, you will learn to:
- Set clear objectives and KPIs with realistic budgets and schedules
- Design and plan successful campaigns
- Engage your target audiences – including the media – with great content
- Use key tools and techniques to influence audience behaviour
- Optimise coverage in your target channels
- Develop crisis and litigation management approaches
Who Should Attend?
This Public Relations in the Oil and Gas Industry training Course is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests and VIPs.
- PR, public affairs, corporate communications and media / press officers
- Community relations specialists
- Government and external affairs personnel
- Managers of all levels and team leaders
- Middle and senior managers with a responsibility for effective communications
Course Outline
Day One to Day Five
- The Role of Communications and PR in the Oil and Gas Industries
- From Exploration to Retail - Engaging and Marshalling your supply Chain
- Setting SMART Objectives to Meet your Business Needs
- The Psychology of Persuasion
- The Power of Storytelling – Building your Message House
- Choosing Channels to Reach your Target Audience, The POEM Acronym
- Choosing your Causes for PR Crisis Defence
- Social Responsibility Reporting
- Environmental Scanning, using SWOT and PEST Analyses and Scenarios
- Advanced Issue Management
- Informing, Consulting and Working with the ‘C’ suite
- Using Measurement to Improve Performance
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
