Mini MBA: Product Management in the
Age of Aritificial Intelligence (AI)

Course Introduction

This training course is designed to empower product managers to take control of their product portfolio, develop credible product strategies, and create product plans so that their products succeed in the market. It also explains how AI can be applied to simplify and speed-up the various tasks that are required.

Attendees will be taken through a structured approach to product marketing, which they can apply consistently going forward in their career. The structure and processes that they will learn on the training course, have been tried and tested by many leading organisations globally, and have proven to be highly successful.  

Now, new AI tools can be applied to this product management process, to give product managers greater market and customer insight, develop better product strategies, and manage product propositions. The AI tools also enable them to improve product innovation, take control over pricing, brief product marketing communications, and design and implement their product marketing plans.

Overall, the training course empowers attendees to take control of how products are introduced, supported, and marketed, and it helps to establish them as a confident and credible product leader in their organisation.

This Mini MBA: Product Management in the Age of Aritificial Intelligence (AI) training course will highlight:

• Using market insight, to adopt the right product strategies, plans, and actions.
• Developing an in-depth knowledge of customers, and creating a strategy to engage with them, and win preference for your products.
• Identifying product Market Key Success Factors and aligning internal resources and capabilities so that your product are successful in the market.
• Designing and implement a product plan and constructing an integrated product marketing mix to deliver a sustainable, profitable, differential advantage.
• Innovating new products and ensuring that they are properly assessed, using a detailed Business Case, before they are approved.
• How to use AI Assistants to achieve success as a product manager.

Objectives

By the end of this Mini MBA: Product Management in the Age of Aritificial Intelligence (AI) training course, you will learn how to:

• Manage your product portfolio strategically to succeed in the market and maximise profitability.
• Analyse the market, customers and competitors, and ensure that your products have a sustainable, profitable, differential advantage, over competitors.
• Be able to define the Market Key Success factors for your products, and use that knowledge to design credible and workable product strategies that win the support and co-operation of senior management and colleagues.
• Ensure that internal capabilities are assessed and mobilised to enable the success of your products in the market
• Construct product objectives, specify target groups, engage with the right decision makers in the customers’ organisations  implement product marketing plans, and create an integrated product marketing mix for your products.
• Use AI Assistants to undertake the above actions faster, and more effectively.

Training Methodology

This interactive training course will feature, presentations, discussions, case- studies, product management best-practice from real life examples, group exercises and feedback, videos, product management models, step-by-step processes, AI assistants, and analysis. The content and training is designed for practical application in real-life work situations.

Organisational Impact

After attending this Mini MBA: Product Management in the Age of Aritificial Intelligence (AI) training course, the participants will return to their organisations with a broader understanding of how product marketing management and actions support business objectives, including.

• Ensuring that product strategies and plans are aligned with corporate strategy and the brand position.
• Ensuring that a strategic approach is adopted, and that the organisation has the capability, resources, people and processes, to be able to support it.
• Being able to win support from a broader group of internal stakeholders to maximise the different skills and specialist knowledge in the organisation.
• Keeping the organisation focused on the impact of the product market and the market challenges that can affect the success of the business.
• Building relationships with decision makers in the customers’ organisations, to win business, contribute to sales and profits, and enhance the stability of the organisation.  

Personal Impact

This Mini MBA: Product Management in the Age of Aritificial Intelligence (AI) training course will enable participants to:

• Raise their credibility as a professional product manager
• Take on the role of product leader and win the support of colleagues in other departments of the organisation.
• Align internal resources, capabilities and actions, to ensure the success of their products in the market.
• Think strategically and create credible strategies and product plans.
• Construct and apply an integrated product marketing mix.
• Apply methods and practices to protect profit margins.
• Brief marketing communications teams to ensure that communications are aligned.
• Manage their product portfolio to ensure maximum return on investment.
• Contribute to the successful introduction of new products.

Who Should Attend?

This Mini MBA: Product Management in the Age of Aritificial Intelligence (AI) training course will provide valuable benefits for a range of people who play a part in making products successful in the market.

• Product Managers
• Marketing Managers
•  New-product development team members
• Product support team members
• Senior Product Managers
• Product Directors

Course Outline