An Intensive 5-day Training Course
Strategic Media Planning
Achieving Corporate Objectives Through Media
Course Introduction
This training course on strategic media planning looks at the process required to deliver your organisation’s messages to the right target audience in an effective manner within your budget.
Over the past two decades the emergence of digital media has entirely changed the media landscape and has blurred the distinctions between marketing and PR/communications. Paid for media in the form of advertising is no longer the automatic norm. Media planning determines the best combination of media to achieve campaign goals. This course looks closely at the nature of the mix between paid-for, earned and owned media.
Successful media planning involves setting clear objectives and strategies to accomplish your business objectives. Media planning involves; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up. A media plan should reflect significant research that produces a detailed rationale for all media activities. Information that should be included in a media plan is the objective, strategy, rationale, execution and summary.
This Oxford Management Centre training course will highlight the following key topics:
- Audience planning, targeting and segmentation
- Research techniques for customer insight.
- Audience measurement and media metrics
- How to allocate a media budget across channels?
- Analyse strengths of a range of media
- Media strategy and strategic thinking.
Objectives
By the end of this training course, you will have learned how to:
- Understand metrics of audience measurement and media accounting;
- Allocate a media budget across digital and traditional media
- Access and use media data to develop strategic media objectives
- Apply research techniques to the understanding of audience segmentation, targeting and positioning
- Understand stakeholders’ habits and attitudes towards media
- Place stories that earn free editorial space
Training Methodology
This training course encourages delegate participation through a combination of lectures, peer-to-peer activities, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
Organisational Impact
Major benefits to the organisation include:
- More consistent media policy and placement
- Reduced media spend
- More accurate and targeted placement
- Greater alignment between advertising, editorial and social media messaging
- A more strategic approach to your media mix
- A suite of research and measurement tools to give greater control
Personal Impact
Participants will gain the following benefits:
- Improved media planning ability
- Enhanced media communication abilities
- Greater self-confidence
- Increased effectiveness in media planning and placement
- Enhanced strategic goal setting ability
- Increased ability to use social media effectively and plan campaigns that work
Who Should Attend?
This training course is for anyone who desires to expand their expertise in government communications best practices, policies and procedures. Delegates do not require any previous political experience to benefit from this training Course.
This course is suitable to a wide range of professionals, but will greatly benefit:
- Marketing Professionals
- Public Relations Practitioners
- Marketing Managers
- Media Buyers
- Brand and product Managers
Course Outline
Day One
Media Trends Analysis
- The impact of Digital Media
- Changing consumer habits and attitudes
- Using secondary sources of media data.
- The rise of Direct To Consumer post Covid 19 - Search Engine and Email marketing
- Content Marketing and Relationship Marketing
- POEM – Paid, Owned and Earned Media
Day Two
Auditing your communications
- Reviewing your channel output
- Assessing the effectiveness of your channel mix
- Stakeholder analysis
- Competitor communications analysis
- Analysing messaging across the organisation
Day Three
Developing a Media Strategy
- Audience mapping
- SWOT and PESTLE analysis
- Setting SMART objectives and KPIs
- Brand positioning, tone and promise
- Build successful campaigns
- Message and Content Development
Day Four
Planning Your Media Mix
- Marketing Communication
- Multi-channel strategy development
- Bringing your call centre/service hub into alignment
- Creating an editorial calendar
- Media buying
- Selecting and using agencies
Day Five
Media Measurement and Action Planning
- Executing on your media plan.
- Evaluating the results
- Developing a suite of metrics including free tools
- Action Planning
- Planning Models
- Final Assignment
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
