An Intensive 5-day Training Course
Strategic Brand Management
Learn About Processes that Create and Support Great Brands
Course Introduction
This Strategic Brand Management training course is designed to help you become a brand leader in your organization. On this training course you will learn how to construct, implement, and manage brand strategies, and enhance your credibility as a brand leader. You will gain valuable knowledge, insight, and skills that will enable you to target your brand accurately, position it correctly in the minds of the target audience, become your customers’ preferred brand, and create brand loyalty.
You will also learn how to build your brand internally, and coordinate the actions of people in your organization, so that they understand the brand and deliver it consistently in the market. In addition to this, you will learn how to align your organization’s capabilities, resources, actions, and marketing mix, so that they each work in harmony to deliver the brand. Overall, the training course will give you the knowledge, tools, insight, and structure to take the lead in building and managing your brand.
This Oxford Management Centre Strategic Brand Management training course will highlight:
- Key principles of strategic brand management – what a brand is, how branding works, brand management, types of branding, essential brand terminology, creating brand equity and value.
- Undertaking market and brand research – types of brand research, tools to gather brand information, recognising customer branding opportunities, analysing competitors’ brands.
- Defining brand objectives and constructing a brand strategy – defining purpose, vision, values, mission, positioning, proposition, personality and brand audience.
- Building a brand internally – understanding the capabilities, resources, brand culture, brand touchpoints and limitations – defining internal actions to deliver the brand consistently.
- Constructing implementing and controlling the brand plan - designing the brand marketing mix, implementing the plan, measuring brand KPIs and building the brand.
Objectives
By the end of this Strategic Brand Management training course, you will learn to:
- Develop a credible brand strategy and manage brands
- Win internal support to deliver your brand strategy
- Justify your brand decisions and actions
- Identify brand obstacles and align resources to overcome them
- Assess continuous brand performance and take remedial action
- Manage a brand portfolio and maintain brand characteristics
Training Methodology
This Strategic Brand Management training course will be highly interactive and will feature, formal presentations, discussions, group exercises and feedback and examples that enhance the training course topics and content, video, quizzes, branding models, step-by-step processes, and analysis. The content and training methodology are designed to give attendees knowledge, insight and tools that they can use in practice in the workplace.
Organisational Impact
Attending this Strategic Brand Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including:
- Adopting a structured approach to strategic brand management
- Constructing a brand plan
- Aligning internal resources, strategies and behaviours to deliver the brand externally
- Designing the right brand ‘positioning’ and ‘propositions’
- Creating effective brand marketing campaigns using the 7Ps of the marketing mix
- Analysing brand awareness, associations and preference to build loyalty and brand value
Personal Impact
This Strategic Brand Management training course will enable participants to:
- Undertake end to end strategic brand management
- Assess a brand and introduce actions that will strengthen its position
- Adjust an organisation’s resources, and actions to brand consistently
- Specify brand objectives, brand strategy and build a brand plan
- Build brand awareness, perception, preference and loyalty in a market
- Become recognised as a credible brand leader and innovator, in their organisation
Who Should Attend?
Strategic Brand Management training course will provide valuable benefits for a broad range of people who are involved in brand and marketing management, including (but not limited) to:
- Brand Managers
- Marketing Executives
- Product Managers
- Key Account Executives, Business Development Professionals, Sales Executives and Sales Managers
- Entrepreneurs
- Small to Medium Enterprise (SME) owners and Managers
Course Outline
Day One
What a Brand Is, Why it's Valuable, and How to Build It
- What a brand is and why it is essential
- How branding works
- Brand terminology and principles
- Understanding brand profile
- How to create a brand
Day Two
How to Create the Brand Identity and Manage a Brand
- Understanding brand management
- Creating and managing brand identity
- External and internal branding
- Managing brand architecture and a brand portfolio
- Using market research to build and manage a brand
Day Three
Researching the Market to Construct a Brand Strategy
- Understanding the market environment
- Identifying brand opportunities and threats
- Understanding strengths, weaknesses, and capabilities required, to build your brand
- Recognizing and overcoming brand obstacles
- Setting objectives
Day Four
Creating a Brand Strategy, Brand Plan, Targeting, and Marketing Mix
- Creating a brand strategy
- Defining target customers and stakeholders
- Creating and implement the brand plan, using the marketing mix
- Aligning the product portfolio with the brand
- Aligning pricing strategy and the brand
Day Five
Implementing, Managing, and Controlling the Brand Plan
- Integrating digital and traditional communications tools, and messages
- Managing and supporting distributors to deliver the brand
- Managing people, process, and physical evidence
- Defining the schedule, setting the budget
- Controlling the brand plan
Certificate
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
