Marketing Strategies and Planning

Course Introduction

These days, more than ever, how an Organisation reaches out and engages with its customers is of critical importance.  Th rewards are potentially huge, but the choices are close to finite and resources always too scarce.  It is like playing a game of roulette where the prize pot is large but we have too few ‘chips’ to place.  How to place the chips we do have on the best squares to ensure victory is a pre-requisite?

 This OXFORD interactive training workshop will give delegates a clear outline as to the strategies that are most likely to yield successful payoffs and how to deploy scarce resources for the maximum return.

Objectives

At the end of this training Course, you will learn to:

• Develop a marketing strategy for your company to meet agreed marketing objectives
• Plan, budget and implement effective marketing initiatives
• Build trust, communicate effectively, and collaborate with other stakeholders
• Develop effective marketing communication programmes
• Conduct periodic analysis of marketing efforts, effectiveness and ROI
• Analyze market trends and recommend changes to marketing and business development strategies

Who Should Attend?

This Marketing Strategies and Planning training Course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training Course.

This OXFORD Management Centre training course is suitable to a wide range of professionals, but will greatly benefit:

• Marketing Professionals
• Public Relations Practitioners
• Marketing Managers
• Sales Managers
• Brand Managers
• Business Owners

Course Outline