An Intensive 5-day Training Course
Market Leadership & Marketing Strategies
Dominate your Space in the 24/7/365 ‘Always On’ World
Course Introduction
Designing winning marketing strategies that take account of employees’ capabilities, customer needs, competitor behaviors, marketplace changes and global opportunities is a challenge for business leaders.
In this Market Leadership & Marketing Strategies training course we examine how to determine which competitive position an organization is in – leader, challenger, follower or niche, strategies for managing marketing in each position and for moving up to the next position.
This might be expanding the total market, defending market share, expanding market share, attacking competitors, imitating, innovating, or specializing.
By the end of our time together delegates will have:
- Clear understanding of their own organizations market position
- Understanding about how to respond to protect their current position from competitors
- Marketing strategy and plan to either protect or grow their market share
- Skills and confidence to win support for their strategy and plan from leader
Objectives
By the end of this Oxford Management Centre training program participants will be able to:
- Evaluate market trends and recommend changes to marketing strategies
- Develop, plan and implement marketing initiatives within a strategic framework
- Integrate the best practices of market leaders, challengers, followers or nichers into their own marketing activities
- Track the effectiveness of marketing strategy over time through management information including sales, revenues, customer satisfaction, competitor response and employee satisfaction
- Evaluate effectiveness of marketing activities against strategic and planning objectives
- Demonstrate value to their organization through return on investment reporting and key performance metrics
Who Should Attend?
- Executives and business owners who wish to introduce latest marketing practices that will position their company as the market leader
- Marketing leaders who want to understand how marketing activities can best support business objectives
- Marketing managers who are preparing for promotion to executive position
Course Outline
Day One to Day Five
- Keeping-up with Communication Technology and Innovation
- Strategies for Marketing to Different Customer Types
- Building your Position as the Market Leader
- Customer Relationship Management: Creating the Ultimate Customer Experience
- Customer Lifecycle Management: How to Increase Customer Lifetime Value
- Utilizing Customer Service to Increase Sales and Brand Loyalty
- Creating a Social Media Marketing Strategy
- Online Brand Reputation Management
- Building a Market Leader Organizational Culture
- Establishing Sales Territories and KPI Goals
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
