An Intensive 5-day Training Course
Customer Profiling Techniques & Procedures
Creating and Executing World-Class Customer Experiences
Course Introduction
These days, more than ever in the history of commerce, the customer and the customer experience is of paramount strategic importance. In many industries, it is so easy for customers to price compare and switch suppliers and traditional points of differentiation are being eroded to the point that many formerly strong brands are being commoditized every day. Clearly, the key is to find, attract and then retain enough customers for sustainable growth. This in turn means that organisations need to carve out a special place in the customer’s heart (and his wallet).
In this modern, 24/7/365 ‘always-on’ world, all customers are clearly important, but they are not all equally important. This workshop will give you and your organisation the ability to better understand your existing customer base and identify potential new business opportunities. Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty.
Objectives
There are many objectives that will be achieved on this course, not least of which are:
- Gain the ability to utilise customer profiling techniques and procedures to identify underdeveloped market segments
- Be able to design effective customer satisfaction surveys
- Be able to employ customer profile information to proactively generate additional sales
- Learn how to set SMART goals for continuous improvement
- Learn how to work effectively with each of the four customer temperament styles
Who Should Attend?
This Oxford course is suitable to a wide range of professionals in the Sales, Marketing, Business Development and Customer Relationships functions but will greatly benefit:
- Customer Service Professionals
- Team Leaders & Supervisors
- Administrators
- HR & Training Professionals
- Accounts Personnel
- Sales & Marketing Professionals
- Public Relations Personnel
Course Outline
Day One to Day Five
- The Why’s, Wherefores and How-to’s of Customer Profiling
- Tools and Techniques for Effective Customer Profiling and Segmentation
- Using Segmentation to Gain Customer Insight and Market Penetration (including Quantitative SWOT and PESTLE analyses)
- Predictive Modelling
- Customer Lifecycle Management
- Harnessing the Science of Persuasion
- Understanding and Managing the ‘Moments of Truth’
- Putting a Continuous Improvement plan in place to drive Performance Improvement
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
