An Interactive 5-Day Training Course
Artificial Intelligence (AI) in Digital Marketing: Certified Digital Marketing Professional
An Interactive 5-Day Training Course
This Artificial Intelligence (AI) in Digital Marketing: Certified Digital Marketing Professional training course equips you to compete in a marketplace where search, social and advertising are increasingly shaped by artificial intelligence. It is essential for professionals who need to turn fragmented digital activity into a coherent, measurable and profitable strategy. Over five intensive days, you will move from strategy and customer insight to content, paid media, automation and analytics, using AI tools at every stage. Each day culminates in a practical workshop, so you leave with finished, usable work rather than theory.
You will practise generative engine optimisation, build SEO and GEO plans, test AI-generated creative, and manage a simulated $10,000 campaign budget. You will also design automated customer journeys, set up GA4 tracking and dashboards, and apply GDPR and ethical AI principles with confidence. The training course concludes with a boardroom-style presentation of your integrated campaign, assumptions and investment case, and a 90-day action plan, giving you the credibility and tools to drive real commercial results from day one back at work.
This Artificial Intelligence (AI) in Digital Marketing: Certified Digital Marketing Professional training course will highlight:
At the end of this training course, you will learn to:
This training course combines expert-led input, real-world case studies and hands-on practice with AI marketing tools. Each day features a practical workshop, including persona building, a content studio, a $10,000 budget challenge and an automation design exercise. Participants work in teams, receive facilitator feedback and produce tangible deliverables. The programme concludes with a boardroom-style presentation of the integrated campaign.
The Organisation will have the following benefits:
At the end of this training course, the participants will gain the following:
This training course is suitable to a wide range of professionals but will greatly benefit:
Digital marketing is now central to growth across every sector. Anyone shaping, executing or measuring online campaigns will gain practical, immediately applicable skills.
Core topics:
SEO, search intent and authority;
Generative Engine Optimisation (GEO);
content strategy;
AI-assisted articles, landing pages and creative assets;
brand voice and quality control;
social platform selection, calendars, community engagement and social listening.
Practical workshop: AI Content Studio: audit a webpage and create an SEO/GEO improvement plan and coordinated campaign content.
Deliverable: SEO/GEO plan, content calendar and sample assets.
Core topics:
Google Ads and paid social;
objectives, targeting, bidding and budget allocation;
AI creative testing;
segmentation and personalisation;
landing pages and conversion rate optimisation;
A/B testing; CTR, CPC, CPA, ROAS and CAC.
Practical workshop: $10,000 Marketing Challenge: allocate a simulated budget, design ads, forecast results and respond to a performance update.
Deliverable: Paid-media plan, creative concepts and optimisation decisions.
Core topics:
Email marketing and lifecycle communications;
CRM and lead scoring; predictive insights;
chatbots and conversational marketing;
automation triggers;
GA4 fundamentals, conversion tracking, attribution and dashboards;
GDPR, AI ethics and human oversight.
Practical workshop: Build an Intelligent Customer Journey: design a five-stage automated journey with triggers, messages and metrics.
Deliverable: Automation blueprint, email sequence and KPI dashboard.
Core topics:
Omnichannel planning;
marketing budgets and priorities;
ROI, ROAS, CAC, CLV and payback;
AI tool selection and governance; emerging trends;
30/60/90-day roadmap; final presentations and feedback.
Practical workshop: Digital Marketing Boardroom: teams defend their integrated campaign, assumptions, investment and expected outcomes.
Deliverable: Campaign proposal, executive presentation and 90-day action plan.
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
If you register online you will receive an e-mail within 24 hours confirming your registration.
