An Intensive 5-day Training Course
Advanced Social Media Training
Relating to Customers and Stakeholders through Social Channels
Course Introduction
Objectives
Training Methodology
Organisational Impact
Personal Impact
Who Should Attend?
Course Outline
Day One
Overview of Social Media
- The Current Social Media Landscape – What is hot and what’s not?
- How to Keep-up with continuous changes in Social Media including Emerging Technologies, Automation and Avatars?
- Choosing between the Raft of Social Media Options - platforms, channels and apps
- Choosing between the Wide Variety of Tools to Create Social Media Content including blogs, slides, video, infographics, quizzes and podcasts
- Demystifying Jargon and Following Online Etiquette
- Pitfalls and How to Avoid Them
- The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing
Day Two
Building an Effective Social Media Strategy
- Analysing How Your Organisation Uses Social Media to Engage - What is working and what is not working?
- Understanding Who Wants to Connect with your Organisation on Social Media - What do they want to hear and what do you want to tell them?
- Developing Social Media Objectives and Proving They Deliver Business Benefits
- Creating a Balanced Portfolio of Social Media Channels to Reach Audiences
- Scheduling Social Media Activities so They Integrate with other Corporate Activities
- Monitoring and Measuring Social Media Activities to Demonstrate They are Effective
Day Three
Reaching and Influencing Audiences
- Profiling Audiences and Targeting Influencers and Opinion Formers
- Creating an Emotional Connection with Humor, Human Interest and Storytelling
- Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
- Reaching-out to Passive Audiences who lurk rather than engage
- Capitalising on Employees’ Social Influence through Word of Mouth and Personal Relationships
- Helping Employees to Become Effective Social Media Ambassadors
Day Four
Creating Content that is Shareable and Shared
- Understanding What Makes Grabs Attention and Hooks People In
- How to Create Conversations and Drive Word of Mouth?
- Tips to Create Engaging Content Audiences Find Interesting, Relevant and Useful
- Using a Precise to Structure Content and a Calendar to Timetable Publication
- Developing Great Visual Aids, Images and Videos that Go Viral
- Messaging that Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
- Creating Content that can be Adapted for Different Media and Channels
- Writing Skills Practice including Headline Writing and Finding the Best Tone of Voice
Day Five
Searching & Listening Techniques
- Using Social Media for Research
- Monitoring What Competitors are Doing on Social Media
- Tapping into Trends and Current Themes
- Listening-in and Participating-in Conversations
- Choosing the Best Keywords and Hashtags
- Writing Great Comments and Captions on Instagram, et. al.
- When and How to Respond to Comments and Feedback
Certificate
Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
To check on availability please call Registrar’s Office at +971 50 985 0174. If you have any questions or enquiries please feel free to contact us
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: [email protected]
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, [email protected]
Note: Discounts are not applicable with any other special offer that may be available.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to [email protected]
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email [email protected] or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
