An Intensive 5-day Training Course
Achieving Marketing Excellence in Service Organizations
Developing Brand and Reputation through Strategic Engagement
Course Introduction
Professional service organisations rely on reputation and word-of-mouth to win new business. Effective marketing enables them to build brand recognition, understanding, trust, leads and contracts.
This specialised OXFORD Course looks at best practices globally, emerging tools like social media, contrasting marketing approaches, plus tried-and-tested channels for marketing professional services.
We look at the specific marketing approaches that work in a professional services environment, as well as the techniques for building a companywide market orientation. This holistic approach includes auditing, planning, objective setting, prioritising key audiences, channels and tools, budget setting, scheduling, monitoring and measuring.
A practical framework and real case studies from professional services firms will illustrate how to implement marketing strategy. Participants will develop market-oriented thinking to enable their organisation to grow its markets.
Objectives
By the end of this Oxford Management Centre training program participants will be able to:
- Develop a robust marketing strategy and implementation plan for their organisation
- Explain the benefits of the strategy and plan and win executive support for implementation
- Use a wide range of marketing channels and tools to inform and engage customers/ clients including social media
- Evaluate marketing activities and make recommendations to improve outcomes
- Demonstrate how marketing activities are enhancing brand and reputation through strategic engagement with customers/ clients
- Benchmark marketing activities against those of competitors and make changes to ensure their organisation stands out to key stakeholders
Who Should Attend?
This training Course will be of particular benefit to sales, marketing and customer service professionals working in:
- It & Telecommunications
- Energy, Oil & Gas Sectors
- Financial Services, Insurance and Banking
- Tourism, Entertainment and Hospitality
- Logistics, Transportation & Distribution
- Education
- Medical and Healthcare
- Advertising & Media
- Fashion & Retail
- Legal, Regulatory & Government
Course Outline
Day One to Day Five
- Setting Marketing Objectives and Key Performance Indicators in Professional Services
- A Framework to Develop Marketing Practices in Professional Services
- Conducting a Marketing Audit and Benchmarking Professional Services
- Six Metrics of International Best Practice in Marketing for Professional Services
- Identifying, Building and Measuring a Marketing Orientation
- Differentiating Services through Brand Management and Brand Positioning
- How to Build a Reputation-Based Market Strategy
- Self-Assessment using ‘The Reputation Assessor’
- Developing a Best Practice Professional Services Marketing Plan
- Evaluating and Measuring Marketing
Certificate
On successful completion of this training course, Oxford Management Centre Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor will be awarded to the delegates
Accreditation
In association with
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FREQUENTLY ASKED QUESTIONS
Yes, we provide assistance in securing both hotel reservations & entry visa on all our international training venues, for delegates attending our training courses. For further information / assistance, please contact our Customer Service at:
- Telephone: +971 50 985 0174
- E-mail: info@oxford-management.com
Yes, Oxford Management Centre is accredited by the following professional bodies;
National Association of State Board of Accountancy (NASBA)
The Oxford Management Centre is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit.
Yes, discounts are available. For further information please call +971 50 985 0174 or email, info@oxford-management.com
Note: Discounts are not applicable with any other special offer that may be available.
All course bookings made through Oxford Management Centre are non-refundable. By registering for a course, you acknowledge and accept that fees are payable in full and are not subject to refund under any circumstances, including but not limited to participant dissatisfaction, changes in personal or professional circumstances, or partial attendance.
Oxford Management Centre reserves the right to make reasonable adjustments to course content, trainers, or schedules where necessary, without entitling delegates to a refund. Full details of each course – including objectives, target audience, and content – are clearly outlined prior to enrolment, and it is the responsibility of the delegate to ensure suitability before booking.
There are 2 easy ways to register:
- Online: Select the training course you want to register for, Click the “Book Your Place” button on the course page, complete the form and click submit.
- E-mail: Send your details to info@oxford-management.com
We request that all cancellations be made at least one week before the class start date. You may reschedule this class without any penalty. If not, a $250 fee will be charged for cancellations received less than one week before a class begins and for no-shows. Cancellation penalties and any fees incurred by Oxford Management Centre will be deducted from refunds.
For more information request, email info@oxford-management.com or call +971 50 985 0174.
The classroom training fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation and transportation are not included in the training course fees.
While, online training fees cover the course presentation and digital documentation and relevant materials.
The Oxford Management Centre Certificate of Completion with corresponding CPE credits shall be awarded to delegates who has successfully completed the training course.
Payment must be received before the training course commences. You can make payment by bank draft, cash, credit card or wire transfer.
Note: If the payment is not received, Oxford Management Centre has the right to refuse admission.
Upon receipt of your registration form, we will send you the following by e-mail:
- Registration Confirmation
- Invoice/Receipt (where appropriate)
If you register online you will receive an e-mail within 24 hours confirming your registration.
