This Statistical Communications training seminar will provide delegates with the knowledge and understanding on how to provide meaning of statistical data through context. Any statistical methods have the purpose to provide the researchers with the ways to gather and collect the data, ways to analyze the data to make the sense of the data itself. As such, the role of context is critical and the importance of context is among the things that distinguish statistics from mathematics. Communication of statistical results and statistical problems derives from the importance of context, and the adequate analysis of context and its interpretation is the ultimate desired outcome of statistics.
“No working journalist can afford to be numerically illiterate, any more than he or she can afford to write sloppy, grammatically incorrect prose”, says Steve Harrison in his journalism.co.uk post “How to: Get to grips with numbers as a journalist”. As the data today is omnipresent, promoting the flow of information sources that can enrich discussion and deliberation on a wide range of issues and provide “scientific” basis for the conclusions, data can also be misinterpreted and misrepresented, and therefore abused with big consequences, either for the public making them believe in the false story, or for the journalists, as they can lose their credibility, or in many cases both negative outcomes. This Statistical Communications training course is designed to teach the delegates to avoid the pitfalls and have the data science supporting them instead of working against them.
This Oxford Management Centre training course will highlight:
- Importance of Adequate Methods of Data Gathering and Analysis for the Journalists
- How to Identify and Avoid Bias in Data?
- Understand the Adequate Methods of Communicating Statistics through the Media
- Identification of the Context from the Data, Context Analysis, Confirmation and Presentation
- Effective Social Media Communication
- Telling a Story through Data: Dashboards, Graphs, Charts and Infographics