Course Introduction

Policy-making shapes the environment businesses operate in. Yet many businesses are still unaware on how to pro-actively contribute to defining policy either on a local, regional or national level. Defining, developing and benefiting from public policy is within everyone’s reach.

This Public Policy Development online program aims to provide attendees with practical knowledge to effectively engage with policy-makers and shape upcoming and existing legislation so that it aligns to business goals.

This Oxford Management Centre online training course will highlight:

• The objectives of Policy-making
• The impacts of different policies on business from an organizational, financial and cultural perspective
• How to effectively participate in policy-making?
• Different approaches to engagement with policy-makers from a corporate perspective

Objectives

This program intends to provide its participants with an in-depth knowledge of what Public Policy is and how to participate to its design from a corporate perspective.

At the end of this online training course, you will learn to:

• Better understand the role of organisations in contributing to public policy
• Discern the different areas of meaningful impact organisations can have in policy creation
• Develop meaningful stakeholder engagement techniques
• Learn how to best leverage your knowledge for policy formulation

Training Methodology

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Impact

Organisations will gain:

• A workforce able to discern policy elements affecting the organization
• Different approaches to leverage public policy
• Strategies to develop longer relationships with policy-makers

Personal Impact

Delegates will personally gain:

• In-depth knowledge on Public Policy
• The ability to convey messages effectively to the right stakeholders
• Increased skillsets in stakeholder management
• Strategies to leverage public policy
• The ability to contribute to the organisation’s strategic objectives

Who Should Attend?

This OXFORD online training course is aimed at professionals with a leadership role or who are involved in public affairs or public policy:

• Public affairs practitioners at all levels
• Communication and liaison officers
• Public relations practitioners
• Operational managers impacted by public procurement and policy decisions
• Executives involved in strategic and operational functions

Course Outline

DAY 1

Understanding Policy-Making

• What is Policy-making?
• The Policy-making Process
• Qualities of Good Policy Making
• Instruments of Policy Implementation
• Cooperation with Policy Makers
• Monitoring and Evaluation of Policy

DAY 2

Dimensions of Policy-Making

• Health Policies
• Environmental Policies
• Economic Policies
• Social Policies
• Law and Policy-making
• Politics and Policy-making
• Case Studies

DAY 3

Contributing and Leveraging Public Policy

• How does public policy affect your business?
• Developing a Communication Strategy
• Practical Steps for an Effective Take-up Strategy of Your Proposals
• Navigating the Decision-making Process
• Creating Alliances

DAY 4

Stakeholder Engagement

• Identification of Policy-relevant Issues
• Identification of Audiences
• Creating and Sustaining Interest
• Developing Engagement Programmes
• Introducing our Organisation to Decision-makers
• Presenting Evidence for Policy-making

DAY 5

Multi-layered Approach to Public Policy

• Local Policy
• Regional Policy
• National Policy
• Strategies for a Coherent and Comprehensive Approach to Policy-making