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An Interactive 5-Day Training Course

Masterclass in Public Policy, Public Affairs and Government Relations

Influencing Policy Making and Managing Public Image

course categories

07 Nov - 11 Nov 2022



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Current View: In-Person format Go to Online format

Course Introduction

This Masterclass in Public Policy, Public Affairs and Government Relations training course provides a framework for Public Policy development, which will help enhance the learner’s knowledge and understanding on how Public Policies are designed, the mechanics of Policymaking used by Governments to analyze and monitor the delivery of Policy outcomes. This training course will provide insight into the distinction between Public Policy and Public Administration.

This course will give an introduction to the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or state owned.

This Course will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well their interactions within the broader term of Public Relations.

This Oxford Management Centre training course will highlight:

  • Public Policy Landscape
  • Public Policy Development and Delivery Process
  • Role and Purpose of Public Affairs
  • Public Affairs Strategy
  • Government Relations Function
  • Government Relations versus Public Affairs
  • Public Policy versus Public Administration


At the end of this training course, you will be able to:

  • Navigate the stages of Public Policy development process from issue identification to solutions delivery and evaluation
  • Gain an overview of Public Affairs as a distinct discipline
  • Learn about the building blocks of a Public Affairs Strategy
  • Learn about the need to develop and implement a Government Relations Strategy
  • Distinguish between Public Relations and Government Relations
  • Understand the interaction between Public Affairs and Public Policy

Training Methodology

A highly interactive masterclass, where all delegates will be encouraged to engage and participate, share, and gain from each other’s knowledge and experience. This Oxford Management Centre training course will use a range of approaches to learning, including experiential group activities, individual exercises, case studies and syndicate discussions.

Organisational Impact

This course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities which can achieve improvements in their operations through:

  • Addressing Public Problems in a Priority and Timely manner
  • Effective Decision Making
  • Efficient Structure of Policy Making, Public Affairs and Government Relations
  • Clarity on Roles and Responsibilities (Who is supposed to do What) on those respective Functions
  • Improving the ability to communicate and gain stakeholder engagement
  • Understanding how an Efficient Government Relations function could facilitate operations and support decision making

Personal Impact

This training program will benefit participants by gaining knowledge that will enable them to have a better understanding on:

  • Their Roles and Responsibilities within their respective functions
  • Roles & Responsibilities of the Structures and Institutions Involved
  • How to Develop and Execute Effective Policies?
  • How to Develop and Execute a fitting Public Affairs Strategy?
  • How to Establish an adequate Government Relations Function?

Who should attend?

This is essential for those new to Public Affairs, Government Relations, as well as for anyone working in Policymaking or Government who needs a greater understanding of how decisions are made.

Targeting a wide range of Government and Non-Government Officials involved at various levels and different stages of the Policy making Process, Public Relations and Public Affairs:

  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals
  • Governing Body & CEO Levels
  • Executive Management and Directors
  • Ministerial & Ministerial Committee Levels

Course outline

DAY 1 

Public Policy

  • What is Public Policy?
  • Basic Concepts of Public Policy
  • Public Policy Process
  • Policy Formulation
  • Generation of Policy Alternatives
  • Policy Making

DAY 2 

Public Policy Delivery

  • Policy Delivery
  • Policy Delivery Models
  • Policy Delivery Challenges
  • The 5-C Protocol
  • Policy Evaluation

DAY 3 

Public Affairs

  • Overview of Public Affairs
  • Role and Purpose of Public Affairs
  • Mapping the Sociopolitical Environment
  • Influence on the Political Process
  • Role of Public Affairs Professionals
  • Planning Public Affairs Strategy

DAY 4 

Public Affairs Strategy

  • Developing a Public Affairs Strategy
  • Media Strategies
  • Government Strategies
  • Implementation Tool Kit
  • Public Policy and Public Affairs
  • Moving forward in Public Affairs

DAY 5 

Public Policy, Public Affairs and Government Relations

  • Need for Government Relations
  • Building a Government Relations Strategy
  • Elements of Implementation
  • Lobbying Frameworks
  • Public Affairs and Government Relations
  • Public Policy and Public Administration


Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.


All Training Courses delivered by Oxford Management by default are eligible for CPE Credit.

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