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An Interactive 5-Day Training Course

Marketing Strategies and Planning

Creating and Executing Sector-Leading Strategies for Market Dominance

course categories

22-26 May 2023



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25-29 Sep 2023



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Course Introduction

These days, more than ever, how an Organisation reaches out and engages with its customers is of critical importance.  Th rewards are potentially huge, but the choices are close to finite and resources always too scarce.  It is like playing a game of roulette where the prize pot is large but we have too few ‘chips’ to place.  How to place the chips we do have on the best squares to ensure victory is a pre-requisite?

 This OXFORD interactive training workshop will give delegates a clear outline as to the strategies that are most likely to yield successful payoffs and how to deploy scarce resources for the maximum return.


At the end of this training Course, you will learn to:

  • Develop a marketing strategy for your company to meet agreed marketing objectives
  • Plan, budget and implement effective marketing initiatives
  • Build trust, communicate effectively, and collaborate with other stakeholders
  • Develop effective marketing communication programmes
  • Conduct periodic analysis of marketing efforts, effectiveness and ROI
  • Analyze market trends and recommend changes to marketing and business development strategies

Who should attend?

This Marketing Strategies and Planning training Course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training Course.

This OXFORD Management Centre training course is suitable to a wide range of professionals, but will greatly benefit:

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners

Course outline

This is a very comprehensive course that hives a detailed approach to the important parts of Marketing Strategy. 

Highlights include:

  • Customer Segmentation, How to do it Properly
  • Strategic Brand Positioning. How to find your Place in the Market and be Compelling
  • Defining the Customer and Analyzing Customer Lifetime Value
  • Pricing Strategies
  • Exceeding Customer Expectations without Breaking the Bank
  • Managing your Corporate and Brand Reputation Online
  • How to Create a Compelling, Cohesive Marketing Plan that Delivers Results?

To request for the full course outline, you may send email: info@oxford-management.com or call: +971 4 5896164


Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.


All Training Courses delivered by Oxford Management by default are eligible for CPE Credit.

In association with

GLOMACS Training & Consultancy
GLOMACS Training & Consultancy Visit website
Marketing Strategies and Planning | Download pdf brochure

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