An Interactive 5-Day Online Training Course

Marketing Strategies and Planning

Creating and Executing Sector-Leading Strategies for Market Dominance

Course Introduction

This Marketing Strategies and Planning online training course concentrates on the simple, yet undeniable fact that excellent Marketing has never been more important than it is today. In a world of a million "me-toos", countless product comparison websites and the ubiquity of Social Media, your customers are facing a curious paradox:

  • They have never been so comprehensively informed, yet
  • They have never been more confused

Customers are beyond distracted, and attention-spans are at an all-time low. Companies are striving for relevance, and differentiation has never been more challenging to achieve. Addressing and correcting these key issues is the purpose of this online training course.

This Oxford Management Centre online training course will highlight:

  • How to build clear, compelling value and communicate it to the right audience, at the right time in the right medium?
  • How to analyse and segment the market and then craft compelling value propositions that get attention and bring in revenues?
  • How to gain a deep insight into consumer behaviour and learn how to market to it?
  • How to Establish metrics for the measurement of marketing programme effectiveness?
  • How to Oversee the company marketing function to identify new customers for products and services?
  • How to Establish short and long-range marketing plans, objectives, and operating procedures?
  • How to Explore new ways to identify and engage new customers using social media platforms?


This has lofty but critically essential goals, and the Companies are searching for ways to demonstrate their relevance to an increasingly distracted customer base.

This online training course aims to give the participants the essential skills and knowledge, as follows:

  • Understand the Psychology of purchase and Customer Loyalty
  • Learn how to minimize Client churn in an increasingly competitive marketspace
  • Develop an executable, thoroughly researched Marketing plan to ensure leadership
  • Build trust, communicate effectively, and collaborate with other stakeholders
  • Develop effective marketing communication programmes

Training Methodology

This online training Course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training Course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Impact

By sending the participants to this Marketing Strategies and Planning online training course, an organisation can expect several outcomes, including: 

  • Increases in Customer retention and brand loyalty
  • Improved, tailored propositions and clear outcomes
  • Refined, sharper Marketing strategies and tactics
  • Improved Corporate Reputation
  • Greater long-term profitability
  • Integrated marketing strategy throughout the organisation
  • Higher level of customer satisfaction and retention

Personal Impact

There are several professional and personal benefits likely to accrue for the participants of this Oxford online training course, including: 

  • Enhanced understanding of how customers think and why they act the way they do
  • Increased ability to tailor Marketing messages that resonate better with customers
  • Knowledge of where to devote their time and company resources in optimising sales and profits
  • Enhanced communication and persuasion capability
  • Greater confidence as a marketing professional
  • Improved productivity and adherence to quality standards
  • Increased potential for promotion

Who Should Attend?

This Marketing Strategies and Planning online training Course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this online training Course. This Oxford Management online training course is suitable to a wide range of professionals, but will greatly benefit:

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners

Course Outline


Strategic Marketing Masterclass 

  • The Marketing Mix
  • Strategic Positioning
  • Situational Analyses
  • Customer Segmentation
  • Pricing Strategy
  • Product Lifecycle Management
  • Market Development Strategies


The Customer 

  • Market Segmentation
  • Customer Personas
  • Customer Personality Types
  • Understanding Value: How it is created and how it moves
  • Key Account Management
  • Dealing with Organisations
  • Behavioural Psychology: Why customers do what they do?


Crafting the Message 

  • Non-Verbal Communication
  • Forensic Questioning Skills
  • Building Significance with Payoffs
  • The Science of Persuasion
  • The Role of Emotion in Purchasing
  • Drafting the Message
  • Building Compelling Value Propositions


Marketing in the Real and Online World   

  • Routes to Market
  • Harnessing the Power of Your Social Media Marketing Plan
  • Implementing Online Marketing Best Practices
  • Initiating a Social Media Engagement Plan
  • Search Engine Optimisation Strategies
  • Facebook and Twitter Marketing Campaigns
  • Online Reputation Management


Creating an Effective Business Marketing Plan

  • The Anatomy of a Marketing Plan
  • Putting your plan together (drawing on what has been covered to date)
    • Situational Analyses
    • Lifecycle Management
    • Product (Service Positioning)
    • Pricing Strategy
    • Budgeting
    • Routes to Market
    • Propositions by segment
    • Communications Plan
  • Implementing the Marketing Plan throughout the Organisation
  • “Influencing Upwards” – Selling the Plan throughout the Organisation
  • “The first three things I am going to do…”


Oxford Management Centre e-Certificate will be provided to delegates who successfully completed the training course.




All Training Courses delivered by Oxford Management by default are eligible for CPE Credit.

In association with

GLOMACS Training & Consultancy

GLOMACS Training & Consultancy

Visit website

Course image
5 Days
Choose the date that suits you:
25-29 Sep 2023
Fee: $3,950
Book your place

Oxford Management Centre
Typically replies within an hour

Hi there 👋
My name is Willow. Please tell me how I can assist you..