Innovation affects every aspect of management – from product through process to renewal. It is the basis of any activity that is aimed at creating tomorrow’s company out of today’s company. Much innovation is directed at improving existing products and services. However, the big breakthroughs in performance come from changing or “disrupting” the existing business model. This often involves targeting demand that is not currently met through existing business structures and approaches. It is not about doing things better but about doing things differently. It is about targeting under-served segments of demand.
Very often this is not about raising the specification of a product offering. Many disruptive innovations are aimed at making a product or service simpler and accessible to a wider range of potential customers at lower cost than existing offerings.
So why choose this course? Quite simply, it will give you a firm foundation on which to base your process of developing and managing major change as part of your approach to creating the future. This relates not only to continuous improvement of existing products and services but also to radical changes in the basic business model. It is based on best practice and case experience of achieving innovative change as the means of gaining and sustaining profitable growth and it affects all dimensions of a business.