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An Interactive 5-Day Training Course

Customer - Focused Selling Strategies

Demonstrating Compelling Value Propositions for Commercial Success

course categories

24-28 Apr 2023



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11-15 Sep 2023



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Course Introduction

It is time to tear up the Marketing Plan and start again.

Traditional sales approaches of product features, advantages and Benefits no longer ‘cut the ice’ with customers who have grown used to global sourcing, comparison websites and peer-reviews.  No longer can we market products based on a generic set of benefits statements.  The New game is tailored, bespoke solutions to customer problems.  The customer is front and centre like never before and all an organisation’s Marketing and Sales approaches and strategies need to reflect this.


This workshop will show you;

  • How to develop customer centric Sales and Marketing Campaigns that get results and get ‘Likes’
  • How to prioritise customers, they are NOT all the same you know
  • How to use Social Media to have a compelling and persuasive ongoing dialogue with your most important customers
  • How to ‘Know the Mind’ of the customer to deliver compelling value tailored to their precise needs
  • How to deploy resources optimally to maximise ROI

Who should attend?

This workshop would help a wide varierty of Professionals but is especially useful for:

  • Marketing Professionals
  • Brand Managers
  • Sales Management
  • Sales Professionals
  • Key Account Managers
  • Customer Service Managers
  • Brand Reputation Managers

To request for the full course outline, you may send email: info@oxford-management.com or call: +971 4 5896164


Oxford Management Centre Certificate will be provided to delegates who successfully completed the training course.


All Training Courses delivered by Oxford Management by default are eligible for CPE Credit.

In association with

GLOMACS Training & Consultancy
GLOMACS Training & Consultancy Visit website
Customer - Focused Selling Strategies | Download pdf brochure

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