Course Introduction

This Corporate Communications Redefined online training courses is designed help practitioners align communications strategy to organizational imperatives and move from focussing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.  

Additionally, it will demonstrate the importance of Measurement and Evaluation as key starting points for maximizing both strategies and tactics in corporate communications.   

This Oxford Management Centre online training course will focus attention on:

• Aligning Communications and Organizational Goals  
• Identifying and Strengthening Internal Gaps
• Implementation Strategy
• Measurement and Evaluation
• Designing the Next Iteration

Objectives

The objectives of this Corporate Communications Redefined online training course are: 

• To sharpen the focus on Strategic Communications as a corporate enabler
• To refine the organization’s Measurement and Evaluation Strategy
• To help participants tweak their “Big Picture” strategies.
• To provide an opportunity for skills upgrade where necessary
• To help participants re-position their Future Strategy and Implementation

At the end of this online training course, you will learn to:

• Recreate or Create your Communications Plan to focus on Strategic Communication
• Develop strategies which include a measurement and evaluation as key deliverables
• Align communications with the strategic priorities of the organization
• Review the latest thinking on Strategic Communications

Training Methodology

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Impact

Your company will benefit in the following ways: 

• Strengthen internal and external alignment between strategy and communications
• Improve your ability to micro target your communications
• Achieve a greater understanding of measurable outcomes
• Improved decision making

Personal Impact

The personal benefits to be derived from attending this Oxford Management Centre online training course include the following: 

• Greater understanding of how to align Strategic Communications to corporate objectives
• Greater comfort with Measurement and Evaluation as a corporate tool
• Improved understanding of how to target specific audiences and assess outcomes
• Improved ability to take advantage of cross functional communications objectives

Who Should Attend?

This Corporate Communications Redefined online training course is suitable to a focused group of communicators in the corporate communications industry and participation is encouraged from: 

• Public Relations Officers & or Team Leads / Managers
• Corporate Communications Practitioners & or Team Leads / Managers
• Public Relations / Public Affairs & or Team Leads / Managers
• Marketing Officers & or Team Leads / Managers

Course Outline

DAY 1

Aligning Communications and Organizational Strategy   

• What’s our WHY?
• Issues, Risks & Crisis Evaluation
• The Competitive Environment
• Integrating the Communications Spend
• Alignment of the Communications Strategy

DAY 2

Identifying and Strengthening Internal Gaps 

• Rethinking the Internal Mandate
• Reducing the Gaps
• Cross Cutting Implementation Strategies
• The Communications Plan
• Taking Stock of Performance        

DAY 3

Implementation Strategy 

• Developing the Master Plan
• Matching Scenarios to Audiences
• Prototyping the Solutions
• The Socializing Process
• Audience Centred Engagement Strategies

DAY 4

Measurement and Evaluation 

• Identifying the Needles to Move
• Back of the Envelope Evaluation
• Deep Dive Evaluation
• Strategy Driven by Feedback
• Assessing the Impact

DAY 5

Designing the Next Iteration 

• Developing the Message Strategy
• Identifying an Adoption Strategy
• Aligning with Change Makers
• Building in Flexibility
• Key Take Aways