Professional service organisations rely on reputation and word-of-mouth to win new business. Effective marketing enables them to build brand recognition, understanding, trust, leads and contracts.
This specialised OXFORD Course looks at best practices globally, emerging tools like social media, contrasting marketing approaches, plus tried-and-tested channels for marketing professional services.
We look at the specific marketing approaches that work in a professional services environment, as well as the techniques for building a companywide market orientation. This holistic approach includes auditing, planning, objective setting, prioritising key audiences, channels and tools, budget setting, scheduling, monitoring and measuring.
A practical framework and real case studies from professional services firms will illustrate how to implement marketing strategy. Participants will develop market-oriented thinking to enable their organisation to grow its markets.